It’s All About Storytelling with Betsy Graziani Fasbinder from The Morning Glory Project

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Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest for today, Betsy Graziani Fasbinder, an author, writing coach, speaker, and public-speaking trainer.

Betsy started out as a teacher, then became a therapist, and is now a published author and public-speaking trainer. The common thread she sees behind her various forays is storytelling. Whether it’s trying to get your kid to do a chore or explaining your company’s latest gadget, storytelling needs to be at the core of your communications.

While Betsy’s latest book is about public speaking for authors, public speaking did not come naturally to her. In this episode she shares that she actually had a phobia of public speaking and would get physically ill before having to speak. When she started writing and publishing books, she realized she would have to acquire some skills in speaking in order to better promote herself and her work. She shares the skills and strategies she learned in her book From Page to Stage: Inspiration, Tools and Public Speaking Tips for Writers. She shares some of these insights in this episode.

Now, let’s get better together.

Actionable Insights

• Creation “is only half the story.” Whether you’re an author promoting a book or an entrepreneur selling a product, how you share that creation with the world is critical, and the key to getting people to listen is using story.
• While some people come more naturally to public speaking than others, a large part of it is a skill that can be learned. And like any skill, it requires practice.
• Use empathy to create connections, especially with people who ask challenging questions. Listening first, and showing empathy, are important to maintaining control and creating authentic connections.

Links to Explore Further

• Betsy Graziani Fasbinder on LinkedIn
• Betsy Graziani Fasbinder Website
• Book: From Page to Stage

Keep In Touch

Book or Blog or Twitter or LinkedIn or JSYPR

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