EP.6 - Scaling a Brand Internationally ft Mark Livings - Co-Founder and CEO of Lyre’s.

In this episode we are joined by Mark Livings who is the CEO and Co-Founder of Lyres a non alcoholic spirits company established in 2019. Lyres has entered more than 60 countries with listings in over 50 major retailers as well as being stocked in thousands of bars all over the world. Mark has recently raised £20 million to expand the company's footprint and now holds a total business valuation of over £270 million. Mark sits down to talk to us about growing his non alcoholic spirits business and the highs and lows of scaling it internationally, along with some of the opportunities adopting a direct to consumer strategy can have for a business in the FMCG space.