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The Efficient Spend Podcast

The Efficient Spend Podcast

Paul Kovalski

Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!

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Top 10 The Efficient Spend Podcast Episodes

Goodpods has curated a list of the 10 best The Efficient Spend Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Efficient Spend Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Efficient Spend Podcast episode by adding your comments to the episode page.

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS ๐Ÿ””

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attribution and optimization. Constantine discusses insights into overcoming legacy systems, leveraging AI-powered visitor scoring, and navigating the evolving digital marketing landscape to maximize ROI and business growth.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Constantine Yurevich is the Founder and Chief Storyteller at SegmentStream, an AI-powered platform helping fast-growing startups and DTC brands optimize marketing analytics for rapid growth. With over six years of experience building innovative solutions, he is passionate about transforming digital marketing strategies through advanced machine learning and data-driven insights.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH CONSTANTINE: https://www.linkedin.com/in/yurevichcv/

EPISODE LINKS:
https://segmentstream.com/about
https://segmentstream.com/resources/success-stories
https://martech.org/martech-topics/
https://www.marketingevolution.com/knowledge-center
https://www.adroll.com/blog
https://www.adroll.com/features/digital-advertising-platform\

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SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS ๐Ÿ””

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Michael True is the co-founder and CEO of Prescient AI, an innovator in Media Mix Modeling and measurement technology. With a background in machine learning and analytics from roles at IBM, Oracle, and Opera Solutions, Michael is dedicated to empowering brands with rapid, campaign-level insights to optimize their paid media strategies.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MICHAEL: https://www.linkedin.com/in/michaeljtrue/

EPISODE LINKS:
https://prescientai.com/blog/
https://support.apple.com/en-us/HT212023
https://www.facebook.com/business/help/974558639546165?helpref=search&sr=1&query=incrementality
https://hexclad.com/pages/about-us
https://www.applovin.com/blog/
https://www.shopify.com/blog/roas

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The Efficient Spend Podcast - Incrementality & App Programmatic - Remerge Deep Dive | Pan Katsukis
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12/24/24 โ€ข 40 min

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS ๐Ÿ””

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/

EPISODE LINKS:
https://www.remerge.io/incrementality
https://www.remerge.io/methods
https://developer.apple.com/app-store/user-privacy-and-data-use/
https://www.google.com/ads/data-driven-attribution/
https://developers.google.com/ads-data-hub
https://support.google.com/analytics/answer/1008015
https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/

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The Efficient Spend Podcast - The Power of Social Selling for B2B Growth | Laura Erdem
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02/04/25 โ€ข 40 min

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS ๐Ÿ””

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and the balance of organic versus paid strategies, offering actionable insights for developing long-term business relationships.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Laura Erdem is a sales manager with over four years of experience driving growth for Dreamdata, where she leads the US sales team in outbound strategy, sales excellence, and team development. With a proven track record of closing major enterprise deals and building sales practices from scratch, she is passionate about aligning marketing and sales to drive measurable impact.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH LAURA: https://www.linkedin.com/in/lerdem/

EPISODE LINKS:
https://dreamdata.io/blog
https://www.salesforce.com/blog-hub/
https://buffer.com/resources/
https://www.socialmediatoday.com
https://sproutsocial.com/insights/social-strategy/
https://contentmarketinginstitute.com

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The Efficient Spend Podcast - Revenue Growth, CAC Wins, and Influencer Marketing | Jake Abrams (Odyssey)
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11/20/23 โ€ข 38 min

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/

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The Efficient Spend Podcast - Ad Creative Strategy and Testing at Scale | Evan Lee (Motion App)
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11/06/23 โ€ข 48 min

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/

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The Efficient Spend Podcast - Profitable Growth in a Post-Identifier World  | Shamanth Rao (RocketShip HQ)
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10/30/23 โ€ข 39 min

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Shamanth is the CEO of RocketShip HQ and host of the Mobile User Acquisition Show. His agency specializes in mobile app growth in a post-identifier world and works with brands such as Zynga, BetterMe, and MobilityWare.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SHAMANTH: https://www.linkedin.com/in/shamanthrao/

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share episode

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at menโ€™s grooming brand Harryโ€™s before co-founding Recast.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

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The Efficient Spend Podcast - AI Ads and Creative Testing at Scale  | Manson Chen (Calm, Cash App)
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07/16/23 โ€ข 49 min

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MANSON: https://www.linkedin.com/in/manson-chen/

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The Efficient Spend Podcast - Why Startups Struggle With Marketing Data (and How to Fix It) | Barbara Galiza
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03/03/25 โ€ข 48 min

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS ๐Ÿ””

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget allocation, and balancing short-term performance with long-term brand-building goals.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Barbara Galiza is a growth and marketing analytics consultant with over 10 years of experience helping startups optimize their media spend and measurement strategies. Passionate about simplifying complex marketing data, she has worked with diverse clients to improve performance through methodologies like marketing mix modeling and attribution.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH BARBARA: https://www.linkedin.com/in/barbara-galiza/

EPISODE LINKS:

https://www.barbaragaliza.com/#about-me
https://021newsletter.com
https://blog.adroll.com/marketing-incrementality-testing/
https://www.marketingevolution.com/knowledge-center
https://paramark.com/blog
https://www.getdbt.com/blog

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FAQ

How many episodes does The Efficient Spend Podcast have?

The Efficient Spend Podcast currently has 30 episodes available.

What topics does The Efficient Spend Podcast cover?

The podcast is about Seo, Venture Capital, Marketing, Entrepreneurship, Podcasts, Digital Marketing, Business and Growth Hacking.

What is the most popular episode on The Efficient Spend Podcast?

The episode title 'The Power of Social Selling for B2B Growth | Laura Erdem' is the most popular.

What is the average episode length on The Efficient Spend Podcast?

The average episode length on The Efficient Spend Podcast is 43 minutes.

How often are episodes of The Efficient Spend Podcast released?

Episodes of The Efficient Spend Podcast are typically released every 14 days.

When was the first episode of The Efficient Spend Podcast?

The first episode of The Efficient Spend Podcast was released on May 25, 2023.

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