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The Edward Show

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.
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Top 10 The Edward Show Episodes

Goodpods has curated a list of the 10 best The Edward Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Edward Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Edward Show episode by adding your comments to the episode page.

The Edward Show - The dumbest startup idea?
play

10/12/24 • 12 min

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so dumb it went viral!

I love this - crazy ideas that are so crazy they have to go viral. When you do this, you get tons of positive SEO signals. Great thing to leverage.

+ Eight pieces of advice that would have made a successful entrepreneur hit milestones twice as fast. Learn from this person’s failures!

Post about the dumb startup idea: https://www.reddit.com/r/Entrepreneur/comments/1fwtdgq/the_dumbest_idea_i_had_made_me_my_first_internet/

“8 Nuggets That Would Have Made Me Successful Twice as Fast:” https://www.reddit.com/r/Entrepreneur/comments/1fz8h4g/8_nuggets_that_would_have_made_me_successful/

00:00 Introduction to Backlinks 00:35 Viral Websites 01:30 A Dumb Idea That Went Viral 05:07 Google's Positive Ranking Factors 06:12 Eight Nuggets That Would Have Made Me Successful Twice as Fast 12:25 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #growthhacks #digitalmarketing #entrepreneurship

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The Edward Show - Free Views From 3-Minute YouTube Shorts!
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10/11/24 • 5 min

E464: YouTube Shorts is extending to 3 minutes.

It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new feature, content utilizing that feature gets pushed - or at least that’s the theory.

From: https://x.com/xNickOnline/status/1843879939306598855

00:00 YouTube Shorts Opportunity 00:09 New 3-Minute Shorts Feature 00:24 Faceless Social Media 00:59 Capitalizing on New Features 01:32 Preparing for the Shorts Launch 02:17 Strategy and Tips 04:38 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#youtubenews #youtubemarketing #socialmediamarketing #digitalmarketing

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E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to get their customers.

If you need some inspiration from people making it with in-depth details of how they’re doing it, you’ll like this.

Mentioned:

Memelord Technologies: https://memelord.tech/

Stage Timer: https://stagetimer.io/

AWS and Twitter Info Product: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI

AWS and Twitter Info Product (PODCAST): https://youtu.be/JcMQf6ISt3Y

CSS for Javascript Devs Info Product: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5

00:00 Indie Hackers and Marketing 00:25 Jason Levin 05:00 Stagetimer 08:58 AWS and Twitter 13:01 CSS for JavaScript Developers: 16:54 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#indiehackers #indiehacking #solopreneur #buildinpublic

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E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now.

Local SEO and Google Business Profile Optimization - Local Newsletters and how to grow them

Then we talk about content marketing success stories (going deep into the details of how they happened) and a story of how him and Chris Koerner used Reddit marketing to get a new business to 1,000,000 in profit (10,000,000 in revenue) in just 3 months of launching.

I had a lot of fun recording this one, you’re going to like it.

Nik Hulewsky’s podcast, Nikonomics - https://www.youtube.com/@NikonomicsPodcast

00:00 Introduction 00:45 Early Entrepreneurship 04:12 Customer Acquisition in Healthcare 05:16 Local SEO Is Overlooked 11:25 Google Business Profile 17:25 Local Newsletters Are Crazy 23:22 Monetizing an Audience 27:14 Authentic Content 27:22 Simple Tools 28:01 Content Over Production Quality 28:34 Subject Matter and Engagement 29:02 Meeting Chris Koerner 31:10 Chris's Ideation and Validation Phase 32:14 Launching a Crypto Mining Business 32:42 Challenges and Successes in Crypto Mining 38:32 Operationalizing and Scaling 40:00 Perfume Vending Machines 43:04 Sales and Marketing Strategies 47:37 Data Management and AI Integration 50:42 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing #indiehackers #marketingstrategy #buildinpublic

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The Edward Show - This Advice Is Guaranteed to Make You Viral
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10/14/24 • 13 min

E467: This is seriously one of the most surefire ways to go viral.

Recently, I had one of my most viral videos. I share exactly how I made it and how I’ve reused the strategy time and time again.

In fact, I used it just last night, and that video is also going viral.

If you need some hits and want content that performs above average, this is a surefire way to do it.

The first video mentioned: https://youtube.com/shorts/X7F2pGi5F8o?feature=share

The viral video from last night: https://www.instagram.com/reel/DBFClcKCHpP/

00:00 My Most Viral Video 00:25 Viral Video Statistics 01:11 Viral Subject Matter 02:30 Formula for Virality 02:47 Combining Proven Concepts 04:54 My Hook Secrets 06:27 Examples and Strategies 11:26 Summarizing the Lesson 13:13 Episode Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#howtogoviral #viralmarketing #socialmediamarketing #digitalmarketing

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The Edward Show - Google’s First Link Bias
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10/13/24 • 6 min

E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable.

Google has a bias towards the first link on a page.

This applies to both internal links and external links.

Google has a bias.

And this bias gets even stranger when image links are involved.

From: https://seosherpa.com/seo-experiments/

More detail: https://www.link-assistant.com/news/link-location-and-seo-value.html#:~:text=This%20is%20called%20the%20First,not%20from%20all%20of%20them.

Image links: https://zyppy.com/seo/internal-links/selective-link-priority/

00:00 The SEO Experiment 00:39 Theory 01:40 Experiment Details and Results 03:21 Implications and Further Insights 05:04 Too Long Didn’t Listen 05:59 Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #digitalmarketing #seo

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E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy.

All videos are extremely repeatable and require little work.

Find a simple faceless format that works. Wash, rinse, repeat... 3-5 times a day.

Crazy.

From: https://x.com/iamgdsa/status/1846551078608757029

Second post that’s shared: https://x.com/iamgdsa/status/1847218132899004433

00:00 125 Million Views in 4 Months 00:43 Multiple Accounts 01:35 TogetherKeys 01:58 Faceless Videos 03:33 Bulk Recording and Endless Content Loop 04:44 Easy Mode 05:54 Returning to Faceless 06:23 Iamgdsa's TikTok Marketing 06:57 Detailed Steps for TikTok 08:53 Scaling 09:26 Previous Podcast Highlights

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#socialmediamarketing #tiktokmarketing #ecommerce #digitalmarketing

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E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod.

Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing.

We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO.

Then we talk about link exchanges, content trades, developing sites with huge backlink profiles, his thoughts on text generation with AI, classic SEO, parasite SEO on Reddit, and even the Google API Leak.

Lars on X: https://x.com/LarsLofgren Lars Lofgren’s articles: https://larslofgren.com/ Work with Lars: https://larslofgren.com/help/ Lars Lofgren on LinkedIn: https://www.linkedin.com/in/larslofgren/

00:00 Introduction 01:45 $100,000/Month With Affiliate SEO to a Single Webpage 09:51 Google's Helpful Content Update 13:30 SEO for Different Business Models 15:37 SEO Penalties 24:23 Google's Struggle with AI 29:11 Major Changes in SEO Landscape 29:26 Keywords With “Best” 31:52 SEO Lars Feels Good About 35:17 Reddit Parasite SEO 41:03 SEO on Other Platforms 45:04 Personal Branding 54:57 Google API Leak 57:40 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #digitalmarketing #searchengineoptimization #contentmarketing

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The Edward Show - I Can’t Stop Thinking About How Easy Local Is
play

10/16/24 • 7 min

E469: I can’t stop thinking about how easy local marketing is.

On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters.

It’s some crazy stuff - marketing on easy mode.

Yesterday’s episode: https://youtu.be/IyUv47A5m40

00:00 Introduction 00:23 Basics of Local SEO 00:58 Google Business Profile 02:41 Success Stories in Local SEO 03:23 Local Newsletters 06:00 Local Newsletters in Bigger Cities 06:42 Yesterday’s Edit Story

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#localmarketing #localseo #digitalmarketing #entrepreneurship

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E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast!

He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more.

He’s one of the most resourceful people I know when it comes to media.

00:00 Brett Cohen 00:07 Forbes 30 Under 30 Summit Insights 00:48 Event Planning Stress and Challenges 02:52 Pyrotechnics 05:26 Managing High-Profile Events 08:01 The Sony Story 12:55 Celebrity Interviews 19:11 Future Plans 24:14 Press Releases and Media Strategies 28:41 Farewell

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#eventmarketing #eventplanning #experientialmarketing #marketing

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FAQ

How many episodes does The Edward Show have?

The Edward Show currently has 663 episodes available.

What topics does The Edward Show cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on The Edward Show?

The episode title 'You Can Rank with Stolen Content. Even on Competitive Keywords.' is the most popular.

What is the average episode length on The Edward Show?

The average episode length on The Edward Show is 14 minutes.

How often are episodes of The Edward Show released?

Episodes of The Edward Show are typically released every day.

When was the first episode of The Edward Show?

The first episode of The Edward Show was released on Jul 12, 2023.

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