185: The $2 Billion Evolution of Online Learning - with Laura Ipsen, President & CEO, Ellucian
03/31/21 • 45 min
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In this fantastic episode of The EdUp Experience, sponsored by MDT Marketing, we talk with Laura Ipsen, President and CEO at Ellucian. Laura talks to us about how Ellucian guides over 2,700 customers in more than 50 countries—improving operations and enhancing the user experience for their faculties, staff, and over 20 million students.
She explains how her organization provides support to institutions using an ERP with an open interoperable SAAS platform to manage and streamline business functions and workflows and by advising on branding, the opportunities presented with online learning, and efficiencies to create a more seamless student experience to improve outcomes.
We also discuss how to integrate systems for one-stop-shopping for students, faculty and administration. She really gets how the higher education sector needs to reimagine how we serve students to meet their expectations and how we can continue to evolve effectively for the future of online learning.
You'll definitely want to hear her thoughts about the importance of digital marketing, branding and positioning for the next generation of college students.
Laura has more than 25 years of experience as a technology executive, working to drive transformation in the public and private sectors and spur adoption of comprehensive solutions in high-growth industries.
Laura joined Ellucian from Oracle Corporation, where she most recently served as general manager and senior vice president for Oracle Marketing Cloud—leading all customer-facing aspects of the business, including sales, account management, marketing, and customer services. Previously, she served as corporate vice president of Microsoft’s worldwide public sector organization, where she led a team of more than 2,000 sales and marketing professionals serving government, education, and non-privatized healthcare customers in more than 100 countries.
Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup
Thanks so much for tuning in. Join us again next time for another episode! Contact Us!
Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio
● If you want to get involved, leave us a comment or rate us!
● Join the EdUp community at The EdUp Experience!
● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube
Thanks for listening!
We make education your business!
In this fantastic episode of The EdUp Experience, sponsored by MDT Marketing, we talk with Laura Ipsen, President and CEO at Ellucian. Laura talks to us about how Ellucian guides over 2,700 customers in more than 50 countries—improving operations and enhancing the user experience for their faculties, staff, and over 20 million students.
She explains how her organization provides support to institutions using an ERP with an open interoperable SAAS platform to manage and streamline business functions and workflows and by advising on branding, the opportunities presented with online learning, and efficiencies to create a more seamless student experience to improve outcomes.
We also discuss how to integrate systems for one-stop-shopping for students, faculty and administration. She really gets how the higher education sector needs to reimagine how we serve students to meet their expectations and how we can continue to evolve effectively for the future of online learning.
You'll definitely want to hear her thoughts about the importance of digital marketing, branding and positioning for the next generation of college students.
Laura has more than 25 years of experience as a technology executive, working to drive transformation in the public and private sectors and spur adoption of comprehensive solutions in high-growth industries.
Laura joined Ellucian from Oracle Corporation, where she most recently served as general manager and senior vice president for Oracle Marketing Cloud—leading all customer-facing aspects of the business, including sales, account management, marketing, and customer services. Previously, she served as corporate vice president of Microsoft’s worldwide public sector organization, where she led a team of more than 2,000 sales and marketing professionals serving government, education, and non-privatized healthcare customers in more than 100 countries.
Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup
Thanks so much for tuning in. Join us again next time for another episode! Contact Us!
Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio
● If you want to get involved, leave us a comment or rate us!
● Join the EdUp community at The EdUp Experience!
● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube
Thanks for listening!
We make education your business!
Previous Episode
184: An Open Marketplace Inspires Choice - with Mathew Jacobson, Founder, Ducere Global Business School
This is The EdUp Experience President Series Episode #60. In this episode, sponsored by MDT Marketing, we welcome Mathew Jacobson, Founder, Ducere Global Business School! Mat talks to us about how Ducere is working to create the most industry-relevant degrees anywhere in the world. They are designed with hundreds of world leaders providing input into the curriculum and relevance in the marketplace. The practical-based education is delivered in conjunction with some of the biggest organizations in the world, which makes the Ducere model unique. Mat also discusses how HUGE of an issue cost is in the United States - Ducere is offering British-based degrees for a total of 14K! As more students consider an education online, the marketplace becomes more open and choices for the student become more intentional. It is always fascinating to hear from how those operating outside of the U.S. view U.S. Higher Ed - don't miss this discussion.
Mathew is disrupting the higher education landscape, creating some of the industry’s most innovative educational platforms and projects. He is a regular media contributor on topics of business, innovation, and entrepreneurship, including articles in Wealth Creator, Marketing Magazine, Business First, Smart Magazine, Start-Up Smart, and Business Builders. As founder of the Ducere Foundation, fully funded by Ducere, Mat works in close partnerships with sovereign states, major universities, philanthropic leaders, and major businesses to deliver educational programs across 12 African countries. The Foundation currently employs 55 full-time staff in Africa.
Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup.
Thanks so much for tuning in. Join us again next time for another episode! Contact Us!
Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio
● If you want to get involved, leave us a comment or rate us!
● Join the EdUp community at The EdUp Experience!
● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube
Thanks for listening!
We make education your business!
Next Episode
186: Solving Problems First - with Don A. Wettrick, CEO, President, STARTedUP Foundation
In this fantastic episode of The EdUp Experience, sponsored by The Evolllution, we talk with Don A. Wettrick CEO, President at the STARTedUP Foundation. Don talks us about how (and why) we can incorporate entrepreneurship in middle and high school. He also discuses his take on the difference between being clever and innovative. Listen in to hear a very innovative practical example of a win, win, win scenario that a few of his students created!
Don Wettrick is the founder of The STARTedUP Foundation, author of “Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level” and Innovation Specialist at Noblesville High School, central IN. Don is known for his award-winning work as a middle school and high school teacher; educational and innovation consultant; and educational speaker.
Thanks so much for tuning in. Join us again next time for another episode! Contact Us!
Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio
● If you want to get involved, leave us a comment or rate us!
● Join the EdUp community at The EdUp Experience!
● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube
Thanks for listening!
We make education your business!
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