The Edit | Photography Business Podcast

Simplifying goal setting for photography business success.

Be sure you subscribe to @TheEditWeekly to learn everything you need on how to start a photography business! ________________________________________________ Ready to easily boost your fall photography sales with one simple step? In this episode of The Edit, Whitney, Amanda, and Erin share expert strategies to increase your revenue, no matter what type of photography business you run. From senior portraits to family sessions, wedding photography, or even fine art and landscape photography, these tips will help you maximize profits and offer more to your clients with one simple tool: press-printed cards. Here’s what you’ll learn: * How to boost sales with press-printed products like holiday, grad, and marketing cards *. Easy upselling techniques for family, senior, and wedding photographers * How to offer additional products like custom cards to past clients using galleries * Creative ways fine art and landscape photographers can monetize their work with cards * Practical, hands-off solutions for adding revenue without much extra effort Whether you’re running a portrait photography business from home, offering wedding photography as a side hustle, or looking to expand your fine art photography income, this episode is full of actionable insights. Watch now and learn how to grow your photography business this season! Chapters: 00:00 Introduction: Welcome to The Edit! 00:23 Boosting Fall Sales with Press-Printed Cards 00:48 Easy Upselling Tips for Holiday Cards 02:13 How to Offer Holiday Cards to Clients Using Pre-Designed Galleries 03:41 Maximizing Sales from Past Clients with Holiday Cards 06:12 Customizing Press-Printed Cards for Your Photography Clients 08:13 Press Cards for Senior Portraits and Grad Cards 18:07 How Press Cards Can Be Used for Marketing Materials 20:15 Sample Packs and Maximizing Sales Through Client Samples 28:15 Creative Ways for Fine Art Photographers to Use Press Printed Cards 34:45 Why Every Photographer Should Consider Press-Printed Cards 39:15 Final Thoughts & How to Maximize Your Fall Photography Sales

📸 Ready to enhance your Instagram strategy as a photographer? Join The Edit hosts - Whitney Carlson, Erin Smagala, and Amanda Waltman - in Episode 10 where we dive deep with Instagram guru Gillian Young.

🌟 Discover insider tactics for skyrocketing your online presence, maximizing productivity, and harnessing the power of collaborations on Instagram.

In this resource-packed session, Gillian shares exclusive tips on:

🌐 Crafting a compelling Instagram bio that captures your niche and audience

📈 Understanding Instagram's algorithm for consistent posting

💡 Using Instagram Stories for personal and behind-the-scenes insights

🤝 Leveraging the Collaborator feature for increased visibility

We also get real about the struggles of balancing work and family, the importance of valuing your time as a business owner, and smart marketing strategies that go beyond social media.

As photography professionals and entrepreneurs, we know that every minute counts. That’s why practical advice is at the core of what we do on The Edit. Let’s navigate the entrepreneurial waters together, focusing on not just working harder, but also working smarter.

✅ Don't miss the FREE 30-day content calendar for photographers over at https://theeditweekly.com/010-instagram-for-photographers

📷 Follow us for daily inspiration and podcast updates on Instagram at https://instagram.com/theeditweekly

🔔 Subscribe to the podcast to stay updated with our latest content designed to help your photography business flourish!

Hey, photo BFFs! Welcome back to @TheEditWeekly 🎙️ Make sure to Subscribe for our latest updates and sign up for our weekly newsletter with extra tips at www.theeditweekly.com Today, we’re diving into one of the most crucial elements of your photography business—your website! Whether you're just starting out or looking to level up your online presence, we've got you covered with tips on choosing the right platform and hiring the perfect designer. Join us as we chat about the pros and cons of popular website builders like Showit & Squarespace. Learn how to create a beautiful photography website without breaking the bank and hear firsthand experiences on hiring designers, using templates, and designing a site that reflects your brand perfectly. In This Episode: * Why your website is more important than social media * Platforms we recommend: Showit vs. Squarespace * The benefits of using a template vs. hiring a custom designer * How to find a website design that fits your brand and budget 0:00 Introduction and Overview 0:40 Website Platforms for Photographers: Showit, Adobe Portfolio, and Squarespace 1:32 Why Squarespace and Showit Stand Out 2:19 Challenges with Website Management and Platform Usability 4:09 Using Go Live HQ Templates for a Quick Website Solution 5:45 Cost and Time Benefits of Website Templates 7:45 Benefits of Templates and Website Customization 10:29 Squarespace as an Affordable, User-Friendly Option 12:11 Time vs. Money: Investing in Website Design 13:22 Amanda’s Experience Hiring a Website Designer 14:54 The Process of Working with a Designer: Questionnaires and Mood Boards 17:12 Erin’s Experience Hiring a Custom Designer for Showit 20:30 Showit’s Learning Curve and Outsourcing Website Maintenance 23:22 The Importance of Budgeting for Website Maintenance 28:46 The Importance of Having a Website Over Relying on Social Media 29:43 SEO and the Importance of Being Found on Google 31:04 The Role of Website Design in Client Perception Ready to make a killer first impression with your photography website? Tune in and start designing the site that reflects YOU! __________________________ 🌟Our Favorite Photography Tools (Besides Gear)🌟 Check out our curated list of the brands and products that we love. These are great for starting a photography business! We may earn a small commission if you purchase from this list, which helps us continue making episodes for you! We only share products we use and love ourselves! Timed Timer: Check it out! ➡ https://amzn.to/3SXA0FW Do you have ADHD or just want a tool to work efficiently while you work on your photography business? This visual time aid helps you focus while you can visually see what time it is! Whitney discusses this tool in our second episode on Productivity for Photographers! Watch our episode on how to stay productive in your photography business here ➡ https://www.youtube.com/watch?v=_NcRynQ4CE0&t=16s Dubsado, a top CRM program! Try it out here! ➡ http://dubsado.com/?c=theeditweekly This is Erin’s Favorite CRM for her photography business! She shares all the different ways she uses Dubsado in our episode about CRMs for photography! Watch our episode to see how Erin uses Dubsado in her business ➡ https://www.youtube.com/watch?v=XNGPeoyQqt0&t=27s 🌟Other tools for your photography business to help you!🌟 Apple iPad for note taking with GoodNotes ➡ https://amzn.to/49tRHEl (any will work if you can use an Apple pencil!) Apple Pencil ➡ https://amzn.to/3uNza6M The BEST Photo Hangers for Wall Galleries ➡ https://amzn.to/3OYjzbk The best Photo Hangers to avoid wall damage ➡ https://amzn.to/42U33Pk

Save Big on Black Friday: The Must-Know Secrets for Photographers! 💸📸 (Spoiler: You can search a $30 bonus if you use our link to make a qualifying purchase on Rakuten! www.rakuten.com/r/THEEDI44 ) Hey, Photo BFFs! 🎉 Ready to save big and grow your photography business? In this episode of The Edit, we’re breaking down EXACTLY how to shop smart this Black Friday and Cyber Monday to upgrade your business without breaking the bank. Whether you're just starting out or you're already a seasoned pro, this is the ultimate roadmap to smart spending. 🧐 Why you NEED this episode: Tired of overspending on gear? Learn Amanda’s secret strategy that saved her HUNDREDS on a brand-new Canon camera. Wondering how to write off your purchases? We’re sharing how to make Black Friday buys work for your taxes and your wallet. Struggling to prioritize? We help you figure out whether to spend on gear, software, or education based on where you are in your business journey. Want to WOW your clients? Discover Amanda’s genius trick for saving big on custom client gifts that will leave a lasting impression without killing your budget. Curious about cashback apps? We reveal how Rakuten and Honey can give you money back on purchases you already planned to make. 📖 You’ll also learn: Which brands and websites to stalk for deals (think: Canon, Apple, Adobe, and more!) Why planning ahead and using credit card rewards can fund everything from gear to VACATIONS. How to score discounted packaging, office supplies, and software subscriptions that will save you money all year long.

📲 What’s in it for you? This episode isn’t just about saving cash—it’s about being intentional with your business investments so you can grow faster, work smarter, and keep more money in your pocket. You’ll walk away with actionable tips that you can use RIGHT NOW to prepare for Black Friday. ✨ Get Even More Savings: 📌 Sign up for our newsletter to stay updated on the BEST Black Friday deals for photographers: www.theeditweekly.com 📌 Earn a $30 Bonus! Sign up for Rakuten using our link and get $30 when you make a qualifying purchase: www.rakuten.com/r/THEEDI44

🚨 SUBSCRIBE now to @TheEditWeekly Don’t miss a single episode filled with expert insights, pro tips, and real talk to help you build the photography business of your dreams. When you subscribe, you’re not just joining a podcast—you’re joining a community of photographers who want to see you WIN. 🎉