#293 John Cavendish from Seller Candy: What Every Amazon Seller Needs to Know in 2025

04/08/25 • 24 min

Hey Budai Nation! Welcome back to The Ecom Show – your go-to podcast for actionable insights from the world of eCommerce. I’m your host, Daniel Budai, and every week we bring in founders, marketers, and agencies to break down the best strategies you can implement in your own online store.

Before we dive in, make sure to subscribe to the show and share it with a friend if you find value in these episodes. As you know, we don’t run ads – your support helps us grow organically, and it truly means the world to me.

Today’s episode is all about Amazon selling, an area we don’t touch on often, but one that has a huge overlap with our DTC audience. Joining me is John Cavendish, CEO of Seller Candy, a company that takes the pain out of dealing with Amazon Seller Support. Based in Vietnam, John has built a service that helps sellers eliminate the stress of support tickets and backend issues so they can focus on growth.

🔎 In this episode, John shares:

👉His journey from being an Amazon seller to founding Seller Candy

👉Why Amazon B2B support is so frustrating – and how Seller Candy fixes that

👉The three most common Amazon issues and how to actually solve them

👉How his team of ex-Amazon support pros streamline seller success

👉Why data visibility and a clear offer are key to scaling your agency

We also get into how John built a hands-off agency model, his thoughts on global team building, and his top advice for Amazon sellers in today’s market: know your numbers and have a strategic plan.

🔗 Check out www.sellercandy.com or download their free guide at www.sellercandy.academy to learn more.

Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it!

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

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🔎 In this episode, John shares:

👉His journey from being an Amazon seller to founding Seller Candy

👉Why Amazon B2B support is so frustrating – and how Seller Candy fixes that

👉The three most common Amazon issues and how to actually solve them

👉How his team of ex-Amazon support pros streamline seller success

👉Why data visibility and a clear offer are key to scaling your agency

We also get into how John built a hands-off agency model, his thoughts on global team building, and his top advice for Amazon sellers in today’s market: know your numbers and have a strategic plan.

🔗 Check out www.sellercandy.com or download their free guide at www.sellercandy.academy to learn more.

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Click on the link below to learn more about us:

https://www.thebudaimedia.com/

Check out some previous episodes: https://www.thebudaimedia.com/podcast

Thanks for tuning in!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

#292 Marin Istvanic From Inspire Brands Group: Scaling Ecom Brands with $100M in Meta Ad Spend

Hey, Budai Nation! Welcome back to The Ecom Show—the place where e-commerce entrepreneurs, marketers, and agencies share the best strategies to scale online brands. Before we dive in, don’t forget to subscribe and share this episode with a friend. As you know, we don’t run ads, so your support means the world!

In today’s episode, I’m sitting down with Marin Istvanic, founder of Inspire Brands Group, a performance marketing agency that has managed over $100 million in Meta ad spend. Marin has worked with major e-commerce brands like The Oodie, Nick Shackleford, Ford, and Vessi, helping them scale through strategic paid advertising. But before becoming a marketing expert, Marin had a whole other career—playing semi-pro football in Croatia. We’ll dive into his fascinating journey from sports to scaling e-commerce brands.

📌 Key Takeaways:

✅ How Marin transitioned from football to digital marketing

✅ His journey from a digital marketing apprentice to running a top ad agency

✅ How he helped scale The Oodie from $1K/day in ad spend to an eight-figure brand

✅ Why X became his go-to platform for client acquisition (growing from 400 to 27K followers)

✅ The most important Meta ad strategies for 2025—what works and what doesn’t

✅ How his agency keeps a lean, high-performance team while managing major brands

✅ Marin’s own e-commerce brand that did $31M in revenue in just a few years

Marin shares insider insights on creative strategy, audience targeting, media buying, and setting the right expectations with clients. Whether you’re an ecom founder, media buyer, or agency owner—this episode is packed with practical takeaways to help you scale smarter.

🎧 Tune in now and learn from one of the best in the business!

👉 Follow Marin on X and LinkedIN for daily insights on e-commerce and Meta ads.

X:https://x.com/IstvanicMarin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/?originalSubdomain=hr

🔗 Subscribe to The Ecom Show for more expert interviews every other week!

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Click on the link below to learn more about us:

https://www.thebudaimedia.com/

Check out some previous episodes: https://www.thebudaimedia.com/podcast

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Next Episode

#294 Brandon Kim From Brevite: Building the Most Followed Backpack Brand Online

Welcome back to The Ecom Show, Budai Nation! Your go-to podcast for all things e-commerce—where we bring you actionable strategies, inspiring founder stories, and fresh insights to grow your DTC brand. I’m your host, Daniel Budai, and as always, I want to remind you to subscribe to the show and share it with at least one friend if you enjoy what you hear. We don’t run ads—our growth is 100% organic, and your support means the world. 🌱

In this episode, I’m joined by Brandon Kim, one of the co-founders of Brevite, a New York-based backpack brand that’s redefining functional, stylish, and surprisingly affordable carry gear. Started as a dorm room project in 2015 with his two brothers, Brevite has grown into a beloved DTC brand with the largest online following of any backpack brand—and it’s still bootstrapped!

Tune in to hear more about:

👉The Kickstarter launch that raised $38K and helped kick off the brand

👉How Brevite found product-market fit and grew organically through reinvested cash flow

👉The shift from side hustle to full-time business and the importance of staying “close to the problem”

👉Insights on Meta and Google ads, organic marketing, and why influencer marketing didn’t scale for them

👉Brandon’s thoughts on expanding into traditional retail and corporate gifting with clients like Apple and Red Bull

👉Their approach to email and SMS marketing—and why many brands are still under-utilizing it

👉The process behind creating award-winning products, including their time spent in Vietnam learning directly from factory craftsmen

👉A lean, creative-first team structure and the pros and cons of agencies vs. in-house talent

👉Brandon’s #1 piece of advice for new founders: stay close to the problem

🛒 Check out Brevite’s backpacks and accessories at https://brevite.co/

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Click on the link below to learn more about us:

https://www.thebudaimedia.com/

Check out some previous episodes: https://www.thebudaimedia.com/podcast

Thanks for tuning in!

Hosted on Acast. See acast.com/privacy for more information.

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