The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
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Top 10 The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work Episodes
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DM Guide To Advertising Episode 01
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/08/10 • 15 min
About This Book; Chapter 1 - The Advertising Conundrum - If you stop promoting, your customer base melts away like an ice cream cone on a July afternoon.
DM Guide To Advertising Episode 04
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 15 min
Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce advertising that appeals to them. - Chapter 7 - Bert & Bertha - There is no customer named "the market" but there are many named Bert and Bertha.
DM Guide To Advertising Episode 03
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 20 min
Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a position in their mind, it generally stays there. - Chapter 5 - Advertising Ideas - The best approach is to be as specific as possible in the claims presented.
DM Guide To Advertising Episode 09
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 17 min
Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Internet. - About Dave Donelson
DM Guide To Advertising Episode 08
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 20 min
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase decisions are made on that basis. - Chapter 15 - Four Rules For Buying Advertising - You really shouldn't hide in the back when a media sales person comes into your business.
DM Guide To Advertising Episode 07
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 17 min
Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 - Advertising's Four-Letter Word - When you tell someone something they already know--or think they know--they stop listening. Just ask anyone with teenage children.
DM Guide To Advertising Episode 06
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 15 min
Chapter 10 - Case Study: P.C. Richard - Even in tough times, P.C. Richard generally doesn't cut back much on advertising expense.
DM Guide To Advertising Episode 05
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 14 min
Chapter 8 - Effective Advertising Is Local - Like politics, all good advertising is local. - Chapter 9 - Say It Over And Over Again, And Again, And Again - Advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
DM Guide To Advertising Episode 02
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
08/10/10 • 21 min
Chapter 2 - Advertising Goals, Part One: Your Image - The goal isn't to enhance the image--it's ultimately to affect the bottom line - Chapter 3 - Advertising Goals, Part Two: Your Sales - Advertising is about sales, sales, and more sales.
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FAQ
How many episodes does The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work have?
The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work currently has 9 episodes available.
What topics does The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work cover?
The podcast is about Radio, Marketing, Media, Management, Entrepreneur, Newspaper, Advertising, Podcasts, Books, Internet, Small, Tv, Arts, Business, Manager and Commercial.
What is the most popular episode on The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work?
The episode title 'DM Guide To Advertising Episode 09' is the most popular.
What is the average episode length on The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work?
The average episode length on The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work is 18 minutes.
When was the first episode of The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work?
The first episode of The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work was released on Aug 8, 2010.
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