Why are YouTube Influencers Negging Audiences Into Taking Lifestyle Advice? w/ Steffi Cao
04/01/24 • 19 min
How do YouTube influencers neg their audiences into taking lifestyle advice?
Internet culture writer Steffi Cao joins Jamie to discuss how influencers undermine audiences with video titles that are not what they seem. The two discuss authenticity on social media platforms, why clickbait titles still reign supreme, and if there’s anything positive to come of this trend.
📖 Read YouTube Influencers want to neg you into taking lifestyle advice in Fast Company
About Steffi Cao
Steffi Cao is an internet culture writer, most recently reporting at BuzzFeed News and Forbes as its inaugural creator economy staff writer. Her work has appeared in Teen Vogue, The Washington Post, Bustle, and MTV News. Her work, including her eponymous newsletter, it’s steffi, was featured on NPR and The View this year. She resides in Brooklyn, and her favorite berry is the blueberry.
Credits
Hosted by Josh Chapdelaine & Dr. Jamie Cohen
Digital Void Podcast is a production of Digital Void, LLC.
Hosted on Acast. See acast.com/privacy for more information.
How do YouTube influencers neg their audiences into taking lifestyle advice?
Internet culture writer Steffi Cao joins Jamie to discuss how influencers undermine audiences with video titles that are not what they seem. The two discuss authenticity on social media platforms, why clickbait titles still reign supreme, and if there’s anything positive to come of this trend.
📖 Read YouTube Influencers want to neg you into taking lifestyle advice in Fast Company
About Steffi Cao
Steffi Cao is an internet culture writer, most recently reporting at BuzzFeed News and Forbes as its inaugural creator economy staff writer. Her work has appeared in Teen Vogue, The Washington Post, Bustle, and MTV News. Her work, including her eponymous newsletter, it’s steffi, was featured on NPR and The View this year. She resides in Brooklyn, and her favorite berry is the blueberry.
Credits
Hosted by Josh Chapdelaine & Dr. Jamie Cohen
Digital Void Podcast is a production of Digital Void, LLC.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Why has OpenAI's Sora Scared Hollywood? w/ Reed Berkowitz
What is the true potential of AI text-to-video generation?
Director of Curiouser Institute and award-winning AI games designer Reed Berkowitz discusses OpenAI's Sora, an AI text-to-image model that will soon be made available to the public. As Hollywood rolls back studio investments and executives project up to 90% loss in animation jobs, how can we separate hype from reality in the space? And what are the best ways to use AI text-to-video generation today?
Show notes:
Jeffrey Katzenberg claims 90% of artist animation jobs will be lost due to AI
Tyler Perry stops $800 million studio investment after OpenAI's Sora
About Reed Berkowitz:
Reed Berkowitz is the Director of Curiouser Institute, who has more than 25 years of experience designing, writing, and researching award-winning interactive experiences for companies including Universal Studios, Paramount, Cartoon Network, Peanuts, Sanrio, and many more. He formerly served as the Creative Director of New Games at Latitude, an AI-powered games company.
Follow Reed Berkowitz
Hosted on Acast. See acast.com/privacy for more information.
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