The Digital Marketing Podcast by Exposure Ninja

Should you ever buy backlinks? If only this question had a straightforward answer... In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are.

• Get the show notes @ https://exposureninja.com/podcast/232
• Get a FREE review of your website @ https://exposureninja.com/rpod/review/

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.

While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.

In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.

In this video, I reveal:

• Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyone
• The AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own website — including real examples of how ChatGPT and Perplexity source product recommendations from publications like Forbes and New York Magazine
• Email marketing automation sequences that generate complete ROI within weeks — including basket abandonment, browse abandonment, and post-purchase education campaigns that can run profitably for years without modification
• Advanced search advertising tactics, including Ichigo Inc's brilliant dual-brand strategy that allows them to dominate 2/3 of the advertising real estate for Japanese snack subscriptions

I'll share real-world case studies, including how Away Travel optimises product pages for both human users and AI consumption, and why Crumbl Cookies' design-first approach drives over 7 million monthly organic search visitors.

Get the show notes:

https://exposureninja.com/podcast/356/

Listen to these episodes next:

Copy This 11,000+ Lead Full Funnel Marketing Strategy

https://exposureninja.com/podcast/355/

Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw)

https://exposureninja.com/podcast/353/

How To Rank in ChatGPT (with Client Examples)

https://exposureninja.com/podcast/348/

Join me in London at this year's B2B Marketing Expo.

I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

Grab a ticket at: b2bmarketingexpo.co.uk

If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

Hope to see you there!

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda.

BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton!

As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely.

What can you expect to learn from this podcast episode?

As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry!

Here are some of the things we discuss:

- Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’

- The fundamentals of SEO for small business owners and marketing managers

- The little things that you can do to generate big results in SEO

- How to best leverage your time when working on your SEO campaign

- David vs Goliath: How smaller companies can take on the big boys in their industry

- Kelvin’s top examples of companies successfully punching above their weight

- Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change?

For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

⁠https://exposure.ninja/google-nightmare

Get the show notes:

⁠https://exposureninja.com/podcast/342/⁠

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

⁠https://exposureninja.com/podcast/339/⁠

How to Rank in Google’s AI Overviews

⁠https://exposureninja.com/podcast/319/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/