
Emerson Collective’s Raffi Krikorian explains why he’s technically optimistic about AI’s societal implications
07/11/23 • 45 min
Raffi Krikorian would have a better than average read on the artificial intelligence landscape, including as it pertains to potential regulation.
Not only is the Emerson Collective CTO also the CEO of conversational AI company SpeakEasy AI, but the former Twitter and Uber executive was also the former CTO of the Democratic National Committee. And even Krikorian is unsure whether the U.S. Congress will be able to institute any guardrails around the new technology.
“We are still so far away from being able to understand the nuances. I think there’s only one person in the House of Representatives right now [Rep. Jay Obernolte] that has an advanced degree in artificial intelligence,” said Krikorian on the latest Digiday Podcast episode.
Nonetheless, Krikorian leans toward optimism, not only in the potential for Congress to regulate AI but in the potential for AI overall. His recently launched podcast is called “Technically Optimistic” after all. The show debuted in late June with a five-part series centered on AI and the nuances of the subject that could prove helpful not only to members of Congress but to anyone trying to wrap their heads around the technology’s implications for society.
“The world divides itself in two ways when it comes to AI these days. There is the world [of] ‘We’re going to live in a sci-fi future where everything is miraculous,’ and then there’s the doom and gloom. And I think there’s a lot of gray in the middle,” Krikorian said. “However, I think that, as people learn to understand the gray, we can get to a place where we all can be optimistic.”
Raffi Krikorian would have a better than average read on the artificial intelligence landscape, including as it pertains to potential regulation.
Not only is the Emerson Collective CTO also the CEO of conversational AI company SpeakEasy AI, but the former Twitter and Uber executive was also the former CTO of the Democratic National Committee. And even Krikorian is unsure whether the U.S. Congress will be able to institute any guardrails around the new technology.
“We are still so far away from being able to understand the nuances. I think there’s only one person in the House of Representatives right now [Rep. Jay Obernolte] that has an advanced degree in artificial intelligence,” said Krikorian on the latest Digiday Podcast episode.
Nonetheless, Krikorian leans toward optimism, not only in the potential for Congress to regulate AI but in the potential for AI overall. His recently launched podcast is called “Technically Optimistic” after all. The show debuted in late June with a five-part series centered on AI and the nuances of the subject that could prove helpful not only to members of Congress but to anyone trying to wrap their heads around the technology’s implications for society.
“The world divides itself in two ways when it comes to AI these days. There is the world [of] ‘We’re going to live in a sci-fi future where everything is miraculous,’ and then there’s the doom and gloom. And I think there’s a lot of gray in the middle,” Krikorian said. “However, I think that, as people learn to understand the gray, we can get to a place where we all can be optimistic.”
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What’s going on with the media and advertising industries at 2023’s midway point
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At the year’s midway mark, the pair compare notes on the state of the media and advertising industries. The discussion ranges from the decline in ad spending to the rise of generative AI, with the duo delving into how the ad sales cycle has changed and to what extent those changes are temporary or permanent.
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Ray Chao explains how Vox Media is building up a podcast subscription business
Two years after Vox Media entered the podcast subscription business through the Cafe Studios acquisition, the publisher has “tens of thousands of active paying podcast subscribers,” said Vox Media svp and gm of audio and digital video Ray Chao on the latest Digiday Podcast.
“We acquired Cafe a little over two years ago, and we’ve learned a ton from just operating that business over the last two-plus years,” Chao said.
Vox Media’s broader subscription business continues to grow as it adds more podcast subscription options. In June, the publisher introduced a subscription program for narrative crime podcast “Criminal Plus.” And it followed with a subscription-based tier for “Where Should We Begin? With Esther Perel.”
Vox Media is prioritizing acquiring subscribers directly but has been exploring third-party subscriber acquisition sources. For example, “Where Should We Begin?” sells subscriptions through Apple Podcasts at $4.99 per month or $41.99 per year. Chao said that third-party subscription sellers like Apple provide a means of capturing “lower propensity subscribers,” i.e. people who may be unwilling to go through the full direct sign-up funnel.
Looking ahead, Chao has an eye on how Vox Media may differentiate the subscriptions it offers directly from those offered through third parties as a way to incentivize subscribers to sign up directly, such as by offering access to email newsletters and events, but still have a compelling pitch to those lower propensity subscribers, such as by providing access to exclusive audio content that is also available to direct subscribers. Vox Media has already implemented the dual-subscription option with Cafe Studios’ podcasts.
“An early learning for us is how do we work with both [subscriber acquisition] paths and maximize our consumer revenue business and engage more of our subscribers,” Chao said.
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