How To Prep Your Fashion Brand’s Inventory For The Holiday Season

Is your fashion brand ready to not just survive this holiday season, but thrive?
Is your inventory prepped to drive those sales while still maintaining a healthy profit margin?
We are quickly approaching the holiday timeframe and all the craziness that comes with it. You’ve been planning your marketing and advertising strategies for weeks, have got your e-commerce site all ready to go, and are laser focused on delivering the best customer service to drive those sales. You’ve got a full plan in place and are ready for those fantastic seasonal sales lifts... fast forward to the first week of December and you suddenly realize that you are running out of stock on some of your best selling styles and won’t be able to get back into them until after the holidays. Now you have to quickly revamp your marketing over the next few weeks bc you featured the styles you are running out of, you have a handful of orders you can’t fulfill and a bunch of disappointed customers, AND you just realized that you probably won’t make your holiday sales goals.
Sounds like a nightmare doesn’t it?

Well the good news is that this scenario is all absolutely avoidable with a bit of inventory strategy. It may not be the sexiest topic but it is definitely one of the most important and relevant topics for your fashion business as we approach the holiday season.

So I’m talking all about inventory management - sharing why inventory management is so important to your business, exactly what you need to do to prep your inventory to ensure you have what you need for the upcoming holiday season, tips for finding that “sweet spot” with your inventory, and how to make sure that your inventory is ready to both drive sales AND maintain a healthy profit margin in this episode, “How To Prep Your Fashion Brand’s Inventory For The Holiday Season”.