Ep# 314:  Influencer Marketing: Diversifying Your Income

Have you ever noticed how some social media users capture your attention by recommending products or ideas you love? They're building a brand and attracting followers, just like you can!

In this episode, we'll explore three powerful strategies to leverage your expertise and turn it into new income streams for your business. Even if you're unfamiliar with influencer marketing lingo, you'll discover how to expand your reach and boost your bottom line. Don't miss out on these insightful ideas!

IN THIS EPISODE:

• [0:31] Tobi explains the topic for the day is part two of a three-part series on burnout and specifically, being an influencer
• [3:18] Develop digital products to be sold online
• [7:13] Partnering with brands and companies is called affiliate marketing
• [9:21] Sponsored content is when you collaborate with brands and companies directly, and you create content, and the next step up is brand partnerships
• [11:16 Discussion regarding offering consulting services, paid speaking engagements and licensing products
• [16:47] Discussion of creating an e-commerce store
• [21:10] Next week, we discuss how to avoid the pitfalls of influencing, and Tobi shares the courses she has available for you to join

KEY TAKEAWAYS

• Designing courses to sell as an online business is an excellent way to start. However, creating a fluid income stream will take more than one item.
• Affiliate marketing can earn income if you enjoy social media. However, it is not a get-rich-quick idea. It takes lots of work.
• The multiple followers you generate are the key to having any online business.

FEATURED ON THIS SHOW:

• Ready to elevate your social media presence and supercharge your interior design business? Sign up for my live three-part training Show Up on Social Media Like a Pro!
• Get the Build A Better Business Guide and be on your way to a business with more ease, more joy, and more money.
• If you liked today’s episode and you have a moment, please leave me a rating and a review in Apple Podcasts.
• Join the Design Biz Disrupters Community on Facebook
• Tobi’s Instagram
• DesignYou High-Performance Program.