Color Trends (pt 2): The Passion of Millennial Pink, Gen Z Color Trends, Kindercore + Wonderful Wiggly Design

Amanda and Kim take a deeper look into some more color trends that define us this episode!

As previously mentioned in 2016 Pantone, for the first time ever, chose TWO Colors of the Year: Rose Quartz (aka millennial pink) and Serenity (a lavender blue). Last episode we mentioned that Pantone wasn’t the forerunner anymore on trend - as Millennial Pink had been pervasive for a few years now.

Pantone credits the blurring of gender for the choice - not mentioning the obvious obsession with the color: According to Pantone.”In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design."

Amanda points out that these colors weren’t necessarily groundbreaking. These colors were also used together frequently in the early age of the internet, found in both the Prodigy guidebook and the America Online welcome page.

Rose Quartz (aka millennial pink) became the color of a generation, with Serenity as its sort of second runner up.

Millennial Pink, also known as “Tumblr Pink” and “Scandi Pink” is not the same as Barbie pink, which was the pink shade of the aughts. This was a softer, less aggressive shade....some considered it a modern take on the color.

New York magazine did an exhaustive, almost too dry article>> on the history of millennial pink citing here in a lot of her research. The New York Mag fashion editor Amy Larocca said, “often when Pantone declares Marsala Red or Radiant Orchid to be the next color to watch, we shrug knowingly, fully expecting to see that shade on shelves but not expecting it to invade our consciousness.”

But millennial pink was different...it really did invade every aspect of clothing, graphic design, interior design, product design....it became a signature of the “blanding” aesthetic (refer to our episode on Blanding for MORE!)

In November of 2014, the Color Marketing Group, a worldwide nonprofit color-forecasting group of which Pantone is a member, picked Shim, a deep pink-beige, as the 2016 emerging color (the group works two years in advance). It’s an early version of Millennial Pink. The Asia-Pacific members of the group are the first to notice the color and say that it represents a change in gender roles; the name Shim is a play on she and him. Mark Woodman, the former president of CMG, calls the color a “moment of quietude” and explains that “there’s so much stress that people think, What can I do in color and texture that I can take with me that gives me a moment to calm down?

That same year, #palepink is the top used pink-related hashtag on Tumblr...a place that virtually birthed the pastel aesthetic! And I would say that the kids of Tumblr really lead the this paste revolution with all of the pastel aesthetic blogs, pastel goth.

Every brand--whether it’s clothing, kitchen goods, furniture, you name it...has gotten into the millennial pink game at some point. ...but strangely none of the big car companies have? WHAT A MISS. Probably why Millennials aren’t buying cars! (please refer to our episode on Millennials Killing things ;).

Traditionally considered a color of our youth -or femme girl icons like Paris Hilton, Leagally Blonde or House Bunny - it became popular beyond age, gender or taste. Fuelled by nostalgia and trend the color took over in a massive way.

But millennial pink had a different, androgynous vibe. It was considered the “genderless mascot” of a generation. It’s also flattering and easy on the eyes, which doesn’t hurt!

A few years ago Amanda read an amazing interview with one of her favorite bands, a Japanese girl band called Chai, who uses pink very heavily in its imagery and outfits! This quote from member Yuki really stuck with her: “In Japan, most girls like pink when they’re little. There is this cultural understanding that when you’re a young girl, you can wear pink, but as you grow older, pink is not the color for you. What we are trying to say is that pink is for everybody at every age. We wanted people to know it’s a cool color and it shows woman power. Our pink outfits show we’re not just cute: This is what cool women wear.”

People would ask...why pink? A traditionally polarizing color!

In 1918, the trade publication Earnshaw’s Infants’ Department published an article saying, “The generally accepted rule is pink for the boys, and blue for the girls.”
While this shade of pink is not new, it’s invasion of our consciousness and our surroundings began in earnest in 2013...so Amanda wanted to call out some iconic millennial pink moments:

1. Glossier! It’s packaging, it’s products, the jumpsuits that its employees wear...