How to Leverage AI in Marketing: What We’ve Learned | Part 1

The Demand Gen Fix by GrowthMode Marketing

10/23/24 • 24 min

AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve been experimenting with when it comes to AI here at GrowthMode Marketing, what’s working for us, and what’s not.
(00:00:20) The potential of AI to transform marketing strategies
(00:02:21) Experimenting with ChatGPT
(00:03:16) Brainstorming ideas with AI
(00:05:38) Providing detailed information to AI for better output
(00:07:42) Creating content outlines with AI
(00:10:00) Using transcripts to create social media posts
(00:14:41) Cleaning up transcripts
(00:15:59) Identifying areas in video podcasts that require editing
(00:16:06) Proofreading and receiving detailed recommendations for writing improvements
(00:17:39) Summarizing meeting notes and extracting insights
(00:19:03) Identifying key points of reports and articles
(00:19:22) Formatting data into tables, lists and notes
(00:23:12) Identifying inefficient tasks that AI can help simplify

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.

10/23/24 • 24 min

The Demand Gen Fix by GrowthMode Marketing - How to Leverage AI in Marketing: What We’ve Learned | Part 1

Transcript

Jenni Geiser 00:00:01 Hey, everybody, it's Jenni from GrowthMode Marketing. You're listening to The Demand Gen Fix, the podcast where our team of GrowthModers and our guests discuss the ins and outs of demand generation, and why we believe it's the key to long-term sustainable growth, especially in the HR tech industry.

Deanna Shimota 00:00:20 Hello. Hello, Deanna and Greg back for another episode of the The Demand Gen Fix podcast. And today we are talking about how to leverage AI in ma

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