How to gear your marketing programs to today’s HR tech buyer

The Demand Gen Fix by GrowthMode Marketing

04/03/24 • 24 min

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce work that meets a multitude of needs.
Listen to this episode to gain great insight on how to better align your approach to today’s HR tech buyer behaviors. Is your strategy on target? Find out now.
01:07 Gated content: How it impacts conversion rates
05:28 Slow lead pipeline: Creating content that’s more compelling and builds trust
09:45 Digital footprint: Why it needs to be robust to attract prospects
16:28 Converting leads: How to emphasize lead quality over quantity
17:29 Lead scoring: Identifying buying intent and why it can be challenging
19:57 Quality over quantity: Prioritizing quality builds a better pipeline
23:24 Rethinking your approach to drive better results

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.

04/03/24 • 24 min

The Demand Gen Fix by GrowthMode Marketing - How to gear your marketing programs to today’s HR tech buyer

Transcript

(00:00:01) - Hey, everybody, it's Jenni from GrowthMode Marketing. You're listening to Demand Gen Fix, the podcast where our team of GrowthModers and our guests discuss the ins and outs of demand generation, and why we believe it's the key to long-term sustainable growth, especially in the HR tech industry.
(00:00:21) - Hello friends, Deana and Greg back here for another episode of The Demand Gen Fix. We often talk to marketing leaders who are struggling to figure out why their marketing ef

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