Create more targeted marketing to drive bigger growth with this strategy plan

None of us have the time, treasure and talent to reach everybody. These are wise words from our guest on this episode, CEO and Author, Kirby Hasseman of Hasseman Marketing.
Listen to this information-packed session to learn why reaching the right buyers and narrowing your focus is absolutely the right thing to do. Also, learn how to overcome fears associated with limiting your marketing to a smaller audience. Afterall, it’s where your messages have more resonance.
Check out the recording now to hear about the power of targeted messaging and recommendations on media and tactics to use to build your audience and launch your demand generation engine.

[00:00] Introduction
[01:16] The TARGET marketing plan
[03:10] Why identifying your ideal customer profile is important
[07:17] The power of having a focused message
[08:07] Differentiating between rented and owned media
[22:20] Building enthusiasm and creating brand ambassadors
[27:16] Tracking and the use of leading and lagging measures
[30:42] Collecting and using data for informed decision-making
[31:58] Marry your data with gut feel for better results
[32:35] Key takeaways
[33:01] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.