The Define Marketing Podcast

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Can video marketing really revolutionize your business and skyrocket your sales? Join Tabitha on the Define Marketing Podcast as she uncovers the transformative power of video content in your marketing strategy. From tutorials that position you as an industry expert, to behind-the-scenes looks that humanize your brand, and customer testimonials that serve as powerful social proof, this episode is packed with actionable insights. Learn how to create and promote various types of video content that not only engage but convert your audience.
Tabitha emphasizes the importance of high production quality, teaching you how to ensure your videos are visually appealing and professionally edited to capture maximum attention. With tips on promoting your videos through social media, your website, and email marketing, this episode provides a comprehensive guide to leveraging the versatility of video marketing. Whether you're on camera or using product images with voiceovers, discover how to enhance engagement and drive conversions. Tune in for these valuable insights and elevate your marketing game to the next level!

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Is your email marketing strategy feeling a bit stale? Unlock the secrets to revitalizing your campaigns with our latest episode of the Define Marketing Podcast! I'm your host, Tabitha, and today we're uncovering the must-know tips and advanced strategies that will transform your email marketing efforts. From building a high-quality, targeted email list using effective sign-up forms to mastering the art of engaging subject lines, we break down the essential elements that keep your audience hooked and your open rates soaring.
But that's not all—get ready to dive into the power of segmentation and automation. We'll show you how to tailor your content for specific audience segments and utilize automation tools to send timely emails based on user behavior. Plus, learn the art of A-B testing to optimize every aspect of your emails, ensuring you're always one step ahead. Join us as we explore these insights and more, helping you elevate your email marketing game to new heights. Don't miss out on the chance to turn your emails into powerful engagement tools!

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Ever wondered how a simple customer testimonial can transform your business? Learn how to harness the power of customer feedback and convert potential buyers into loyal clients. In this episode of Define Marketing Podcast, Tabitha unveils the secret sauce behind leveraging customer testimonials to build trust and credibility. From the magic of video testimonials to the art of handling negative feedback, you'll walk away with practical strategies that can elevate your brand's reputation. Discover the best ways to request and collect testimonials, whether through follow-up surveys or simple requests, and how to prominently showcase them on your website and social media platforms.
Tabitha shares actionable insights on creating a dedicated testimonials page, featuring customer quotes, and engaging your audience through compelling customer stories. Learn why video testimonials can be more impactful than written ones and how to encourage your customers to share their experiences on camera. If you're looking to boost your brand’s credibility and keep your audience engaged, this episode is packed with tips that can help you stand out. Tune in for more marketing wisdom and stay ahead with Define Marketing's latest insights.

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Ever wondered how much it really costs to build a website? Whether you're a budding blogger, a small business owner, or an entrepreneur aiming for a large-scale custom platform, this episode has the answers you need. Today, we dissect the myriad factors that influence the pricing of creating a website. From the DIY approach to hiring professional developers, we cover the cost spectrum of different types of websites, including personal blogs, e-commerce stores, and expansive custom projects. You’ll learn about essential components such as domain names, hosting options, and the design and development costs that can make or break your budget.
Discover the critical functionalities that could significantly impact your wallet, like shopping carts for e-commerce sites and custom features for more complex endeavors. Struggling to decide on the right hosting provider or design approach? We've got you covered with insights into making informed financial decisions for your online presence. This episode is a must-listen for anyone looking to understand the true cost of building a website, complete with actionable advice to help you pick the best options for your specific needs. Listen in and empower yourself with the knowledge to make smart investments in your digital journey.

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Can a well-optimized Google My Business (GMB) listing be the key to skyrocketing your local SEO? Join me, Tabitha, on the Divine Marketing Podcast as we explore this powerful tool. In this episode, you'll discover how completing all the essential information fields on your GMB profile—like your business name, address, phone number, website, and hours of operation—can make your business appear more professional and trustworthy. I'll explain the importance of adding high-quality images to make your profile more appealing and trustworthy to potential customers. Plus, learn how encouraging and managing positive reviews can build trust and influence customer decisions.
But that's not all. I'll also share advanced strategies to take your GMB profile to the next level. Find out how posting regular updates about your business can keep your audience engaged and your profile active. Learn the benefits of using attributes to provide additional information, such as whether your business is wheelchair accessible or offers free Wi-Fi. And don't miss the insights on leveraging the Q&A feature to address common questions and reduce the number of inquiries you receive. By making your GMB profile complete, engaging, and regularly updated, you can enhance your local SEO and attract more customers. Tune in for these actionable tips and more from Divine Marketing!