05: The Convergence of Data Engineering and Marketing with Nic Discepoli of Ruby

On this week’s episode of The Data Stack Show, Kostas Pardalis and Eric Dodds are joined by Nic Discepoli for the first of two conversations about Ruby, a startup where he is the customer analytics lead. This Nashville-based company is designed to help families navigate their financial situation in some of life’s most challenging moments, often corresponding with a medical event. Their conversation included topics like:

• Launching Ruby and Nic’s involvement in the company (3:35)
• Realizing that tracking data manually on spreadsheets was no longer sustainable (7:07)
• Rundown of Ruby’s toolset (9:50)
• Challenges with data quality (14:27)
• Using unique IDs and following UTM parameters through the stack (21:04)
• Recalculating customer acquisition cost with data (33:05)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.