Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT1

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Join us on the DadHat Chronicles as we sit down with Tom, the Director of Retail Operations at Las Vegas Ballpark. From starting as a retail sales associate to spearheading the wildly popular Las Vegas Gamblers brand, Tom shares his captivating journey, filled with behind-the-scenes stories of overcoming challenges like trademarking and witnessing the brand's explosive nationwide success. His deep-rooted passion for baseball, inspired by his grandfather and his own experiences on the field, adds a touching dimension to his professional achievements.
We take you through the vibrant world of baseball merchandising, contrasting the hustle and bustle of in-season game days with the strategic planning of the off-season. Discover the importance of merchandising in sports marketing, and how unique Las Vegas-themed items like poker chips and popular caps and t-shirts resonate with fans. Listen as Tom discusses the logistics of game day preparations and the importance of building a reliable team to ensure every fan leaves the ballpark with a memorable experience. Get an insider's look at the seasonal dynamics that keep the excitement alive all year round.
The episode also dives into the creative side of minor league marketing, highlighting the success of the Las Vegas Gamblers merchandise drop and its impressive reach beyond Nevada. Tom talks about the impact of unique logos like the beloved skull design and the playful Las Vegas Whales logo. We also touch on the potential changes brought by New Era’s acquisition of 47 brand, and how this could shape the future of custom hat business. Wrapping up, we celebrate the overwhelming fan support and the joy of seeing the team's branding efforts resonate nationwide. Don't miss out on this engaging conversation packed with insights, stories, and a genuine love for the game.
The Aviators: https://www.milb.com/las-vegas
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