The CX Live! Episode 52 - Trends in AV Technology to Elevate Visitor Engagement with George Astacio Jr.

08/01/22 • 40 min

Description

In this episode, George Astacio Jr., Sales Manager of Client Experiences at Jupiter Systems explores how audio visual (AV) technology can elevate the customer experience and increase engagement at Briefing and Experience Centers.
Highlights:

How AV technology supports meeting equity and brand messaging
What new and innovative AV technologies are emerging and how they’ve impacted briefing centers
How AV technology is a tool that organizations can use to increase employee retention, improve productivity, add excitement to their program and encourage guests to visit in-person
Key considerations to keep in mind when evaluating if you need to introduce new AV technologies or upgrade existing ones in your program
Ideas for maintaining a strong relationship with your AV Partners to stay informed about technology to align to your short and long term needs

Guest Thought Leader:
George Astacio, Jr.Sales Manager of Client Experiences, Jupiter Systems

George has over 25 years of technical marketing and customer experience success, having focused on providing thought leadership, strategy and growth for enhancing the way you engage with your customers. Implementing leading edge customer engagement techniques, especially when it comes to integrating technology to create immersive brand experiences, George has the ability to grasp the technical and human side of technologies. George has contributed to many beautiful yet innovative Briefing Centers including McAfee, Boeing, and SAP just to name a few. Currently, George is the Client Experience Manager for Enterprise at Jupiter Systems, a 40-year-old innovation company focused on real-time collaborative visualization technology.

Description

How AV technology supports meeting equity and brand messaging
What new and innovative AV technologies are emerging and how they’ve impacted briefing centers
How AV technology is a tool that organizations can use to increase employee retention, improve productivity, add excitement to their program and encourage guests to visit in-person
Key considerations to keep in mind when evaluating if you need to introduce new AV technologies or upgrade existing ones in your program
Ideas for maintaining a strong relationship with your AV Partners to stay informed about technology to align to your short and long term needs

Guest Thought Leader:
George Astacio, Jr.Sales Manager of Client Experiences, Jupiter Systems

Previous Episode

The CX Live! BONUS Episode – Celebration w/ Darby Mason-Werner

Description

In this episode, Darby Mason-Werner, host of the CX Live! Podcast, celebrates episode 50 with a bonus episode, providing exciting new updates on the podcast and inviting guests to share best practices they’ve learned from the podcast over the years.

Highlights:

Elizabeth Simpson, President of ABPM shares the impact the podcast made on the briefing community
A variety of guests share which podcast episode was their favorite, and key takeaways they learned and implemented in their own briefing programs
Andrea Williams, Director of Marketing at Inpixon shares the journey of the podcast since its inception in 2020
Exciting updates on the new re-brand of the podcast, and what’s to come in the future

Host & Guest Thought Leaders:
Darby Mason-WernerSenior Director, Events and CX Briefings, Inpixon
This episode features a variety of guests, including: Elizabeth Simpson, President of ABPM; Andrea Williams, Director of Marketing at Inpixon; John Panek, Sr. Manager North America Executive Briefing Program & Experience Centers at Zebra Technologies; Heidi Granado, Manager of the Executive Briefing Program at Equinix; Lisa Hansen, Staff Executive Briefing Manager at Illumina; Candie Hurley, Trainer, Coach & Consultant at GoProBriefings.com; Brian O'Neill, Capabilities Team at W. L. Gore & Associates; Coryn Connelly-Cabreros, Executive Briefing Manager at Autodesk; and Ellen Barnes Pfiffner, Consultant at EBP Business Consulting.

Next Episode

The CX Live! Episode 53 - Opportunities for Applying Technical Expertise to Managing Customer Experiences with Jennifer Anthony

Description

In this episode, Jennifer Anthony, BSc (Hons) Therapeutic Radiography and Customer Engagement Manager at Elekta explores how many professionals find success in the briefing industry by connecting their previous technical background to interactions with customers, further strengthening relationships and accelerating sales closure.

Highlights:

How previous technical knowledge can be valuable in the corporate world by supporting product releases, testing hardware and software for efficiency in the field, educating other employees and finding new solutions
The importance of speaking the customer’s language to build trust and tell a story that evokes a feeling that makes your briefing experiences memorable
How to use expertise to have empathetic and insightful conversations with customers while facilitating conversations between customers and discussion leaders
Ideas for building genuine spaces within a physical center based on one’s technical knowledge and deeper understanding of what will resonate with your guests

Guest Thought Leader:
Jennifer AnthonyBSC (HONS) Therapeutic Radiography and Customer Engagement Manager, Elekta
Jennifer was qualified as a Therapeutic Radiographer in 1997 and worked clinically treating cancer patients in prestigious hospitals in London for 10 years. In 2004, an opportunity came up to work at Elekta in new product development for radiotherapy projects. While there, Jennifer led a team of radiographers working on Elekta’s product portfolio. In 2018, she moved into Global Marketing to manage Elekta’s first Executive Briefing Center and is currently a Customer Engagement Manager.