Full Funnel Breakdown: Where Your Strategy is Leaking

10/31/23 • 40 min

We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.

Chapters:

00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention
00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!
00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection
00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts
00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces
00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages
00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results
00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry
00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary
00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart
00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising
00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate
00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas
00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design
00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended Purchases

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention
00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!
00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection
00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts
00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces
00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages
00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results
00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry
00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary
00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart
00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising
00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate
00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas
00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design
00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended Purchases

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

Meta's Take on Brand Marketing: What We Learned!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.

Chapters:

00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns
00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth
00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships
00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase
00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences
00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers
00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences
00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance
00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences
00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes
00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape
00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets
00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced Engagement

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

Black Friday Wins: Leveraging Google Ads for the Holiday Rush

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.

Chapters:

00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting
00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics
00:06:15 - YouTube's Role in Google Advertising and Conversion Insights
00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?
00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights
00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal
00:18:46 - Understanding Your Business Funnel for Conversion Success
00:21:37 - Personalized Audiences with Google's Search Themes Feature
00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns
00:30:16 - Performance Max Campaigns: Unleashing Their Potential
00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns
00:33:38 - Adapting to Google Ads Changes for Campaign Triumph
00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-October

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!