Episode 22: Sports TV in the Digital Age

Kevin Monaghan, Senior VP of Strategic Alliances at NBC Sports Group, joins Joe and Tom by telephone to talk about a traditional TV network stays ahead of the game in digital media. As the sports industry continues to respond to changing audience preferences and technologies, Kevin provides some insight into NBC’s strategy for reaching younger sports fans. He explains how digital media has been instrumental in NBC's success in taking the English Premier League from the relative margins of the US sports landscape to the front and center of weekend televised sports. And in this Olympic year, Kevin also gives his tip for the 'breakout' sports of the future. The Facts The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz. Our presenters are Joe Favorito and Tom Richardson.