Episode 157: Buster Scher & TikTok - From the 2019 Sports Management Conference

Recorded during the 2019 Columbia University Sports Management Conference, Tom & Joe sit down with some top industry professionals from the sports industry. In this short, they sit down with Buster Scher, Founder of Hoops Nation, as he discusses the use of TikTok, the new social platform that has taken Gen Z by storm, and has brands scrambling to build a presence. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19) and student Rodrigo Duarte (@RodrigoDuarte).