
The Big Leagues with Michael Benford
08/18/20 • 49 min
Michael Benford, creative director of the Atlanta Falcons and Atlanta United, went from a career in music to leading design for the major leagues. In this final episode of season 3, Benford tackles the product and process of creating highly-visible design — from stadium signage to redesigning team uniforms — and shares how to stay innovative season over season.
- For more on Michael Benford visit: www.mikebenford.com
- Produced by Matchstic: www.matchstic.com
- Hosted by Blake Howard
- Intermission music & editing by Michael Engelking
- Illustration by Rachel Eleanor: www.rachel-eleanor.com
Michael Benford, creative director of the Atlanta Falcons and Atlanta United, went from a career in music to leading design for the major leagues. In this final episode of season 3, Benford tackles the product and process of creating highly-visible design — from stadium signage to redesigning team uniforms — and shares how to stay innovative season over season.
- For more on Michael Benford visit: www.mikebenford.com
- Produced by Matchstic: www.matchstic.com
- Hosted by Blake Howard
- Intermission music & editing by Michael Engelking
- Illustration by Rachel Eleanor: www.rachel-eleanor.com
Previous Episode

Athlete and Artist with Richard Sullivan
Who says creativity has to stay on a fixed course? In this episode of The Creative Rising, watercolorist Richard Sullivan traces his path from professional athlete to an acclaimed artist. Bringing the same passion and determination to the canvas as he did the field, Sullivan illustrates the complexity of the creative identity.
- For more on Richard Sullivan visit: www.richardsullivanillustration.com
- Hosted by Blake Howard
- Produced by Matchstic: www.matchstic.com
- Intermission music & editing by Michael Engelking
- Illustration by Rachel Eleanor: www.rachel-eleanor.com
Next Episode

SNACK: Narrowing Down Your Ideas with Sam Harrison
Introducing SNACKS, practical bite-sized tips for your creative journey. In between seasons, we will bring you quick jolts of inspiration in these mini-episodes.
This week's SNACK is brought to you by author, speaker, and creative guru Sam Harrison. He shares how to create better feedback and idea narrowing systems for helping teams find the best ideas possible.
If you have tips for a future bite-sized episode, let us know! Email [email protected]
- For more on Sam Harrison visit: www.zingzone.com
- Or buy his book, Creative Zing! here or wherever you get books
- Produced by Matchstic: www.matchstic.com
- Hosted by Blake Howard
- Editing by Michael Engelking
- Illustration by Rachel Eleanor: www.rachel-eleanor.com
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