Michael Benford, creative director of the Atlanta Falcons and Atlanta United, went from a career in music to leading design for the major leagues. In this final episode of season 3, Benford tackles the product and process of creating highly-visible design — from stadium signage to redesigning team uniforms — and shares how to stay innovative season over season.
- For more on Michael Benford visit: www.mikebenford.com
- Produced by Matchstic: www.matchstic.com
- Hosted by Blake Howard
- Intermission music & editing by Michael Engelking
- Illustration by Rachel Eleanor: www.rachel-eleanor.com
08/18/20 • 49 min
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