Stefan Siegel: The master of turning points

In the latest episode of the Creative Blood podcast, host Laura Conway jumps on a Zoom with the founder of Not Just A Label, Stefan Siegel, who’s parked up in a field in MARFA, Texas. When most people found comfort in their homes during the pandemic, Stefan found comfort packing up his world in LA, hitting the road in a 27ft Airstream, driving across the United States and sleeping under the stars. He is refreshingly transparent around the highs and lows of his extraordinary life decisions, explains why he believes they put him on “the fringes of society” and describes how his super power of persistence has been a key ingredient to NJAL's global success. Rewind to him training to be a jet fighter pilot in the Italian Navy, walking away from a lucrative career at investment bank Merrill Lynch (ignited by his lucky escape from a near fatal car accident) and you’ll likely be asking what this entrepreneur hasn't done in this life! Stefan's unique combination of strategic mind and creative soul will leave you with the powerful reminder that we get one shot on this planet - so turn your headphones up and make it count!

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Learn more about Stefan via his site