The Content Strategy Podcast

Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their passion projects.

Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.

Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on codifying content design as a practice, industry definitions, ownership and measuring success of content strategy and the hierarchy of content roles within organizations.

Ann Rockley is known as the “mother” of content strategy. She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experience and advice from decades of experience in content including creating a methodology for content, ways of effectively communicating with people, content modeling, measuring content and so much more.

Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is content oriented to scaling content design. The chat also touches on writing globally and inclusively, demonstrating ROI for content design and establishing a content operations governance model. That’s not even the full list of topics packed into this episode, all with examples and top tips.