The Content Byte

This week - the end of our financial year - Rachel and Lynne talk about fatigue. Ever since we spoke to Madeleine Dore about the cult of productivity, we've been mindful of not ignoring our fatigue levels and trying to be kind to ourselves. We recognise when we're at our best and when we're just pushing through to feel a bit ahead the next day.

We share our tips about how we stay fresh, relevant and how we both avoid burnout.

This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at Rounded.com.au.

Rachel's List is here: https://www.rachelslist.com.au/

Rachel's own website is: https://rachelsmith.com.au/

Lynne's website is: https://www.lynnetestoni.com/

You asked, we delivered... this week Rachel and Lynne have a LinkedIn Ninja on the podcast. Expert Jillian Bullock talks about LinkedIn's new newsletter feature, whether a premium subscription is worth it as well as great lead generation strategies using the platform.

Find Jillian Bullock at https://linkedinninja.com.au/

Read her blog about LinkedIn tips and strategies at Rachels List: https://www.rachelslist.com.au/blog/your-guide-to-using-linkedin-as-a-freelancer/

Overwhelmed with the amount of time you spend on screens? Jocelyn Brewer talks to Rachel and Lynne about digital nutrition and how freelancers can find a way to live with technology without it taking over our lives.

• For freelancers and writers, she gives insight on how to be an 'intentional influencer' and have healthy boundaries around tech
• She shares practical tips on how to be more mindful about the way we use technology and social media.

Find out more about Jocelyn here: https://jocelynbrewer.com/

Here's the link to her upcoming tech-use agreement course: https://events.humanitix.com/design-your-family-technology-agreement-dec2021

Building a personal brand may sound a bit 'ick' to some writers, but it is a vital marketing tool for your freelance business. Branding expert Emma Lovell takes the awkwardness out of branding with her fun and practical approach. She is Rachel and Lynne's guest on the podcast this week, showing why creating your personal brand is important and how it can bring you more business - and the right clients.

Find out more about Emma through her website: https://lovellycommunications.com/

Rachel's List is here: https://www.rachelslist.com.au/

Rachel's own website is: https://rachelsmith.com.au/

Lynne's website is: https://www.lynnetestoni.com/

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration.

We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs.

We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about:

• Collaborating with a web designer who reached out to Rachel as he needed a regular copywriter to pass work onto
• Collaborating with a graphic designer who thought of Rachel when she needed a sub-editor for a magazine project
• Collborating with a copywriter in a private FB group; she sub-contracted work to Rachel after we built up a relationship
• Lynne collaborates with other design writers as she has passed on work to them when I am at capacity.
• Working with photographers in the interior space to give each other work
• Creating content with 2-3 of her clients in the niche so everyone shares the cost and doubles the reach.

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co