The Content 10x Podcast

Social media visuals can boost your engagement and increase the impact of your content.

Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process?

In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way.

Find out:

• Why marketers are increasingly making graphics part of their playbook
• Things to know before you create your visuals
• 7 different types of images you can repurpose your content into

Important Links & Mentions

• Meme generator: https://imgflip.com/memegenerator
• GIF maker: https://ezgif.com/maker
• Canva: https://www.canva.com/
• Snagit: https://www.techsmith.com/screen-capture.html
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.

So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.

If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.

Find out about:

• Different types of podcast episodes that make great blog posts
• The dos and don’ts of repurposing a podcast episode
• Tech tools and recommendations for streamlining your repurposing processes

Important Links & Mentions

• Episode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/
• Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/
• Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/
• Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog?

Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content.

On this episode of the podcast, I share my thoughts on whether or not you should repurpose your video or podcast into written content such as transcripts, blog posts and show notes.

Find out about:

• Why you should repurpose your video or audio into written content
• Using optimized written content to boost your SEO ranking
• The pros and cons of repurposing audio and video content into a transcript

If you’d like to read the full blog post, head over to: content10x.com/70

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker...but what do these findings mean for content creators?

In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.

Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!

Tune in to find out:

• How audience’s offline behavior affects content consumption
• Why B2B marketers can no longer ignore TikTok
• What a decrease in weekly podcast listening really means for podcasters

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Important Links & Mentions

• The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/
• How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all:

Know your audience, be engaging and creative, and good content is good content, no matter where it is shared.

If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you’re going to want to listen to this episode.

And don’t worry! Using TikTok for content repurposing doesn’t mean you have to be an active user... you can be inspired for creating content elsewhere.

Let’s dive into how you can use TikTok for business, creative, and content inspiration.

Find out about:

• What TikTok is and how people are using it
• My own experience of using TikTok for business
• Ways you can use TikTok for content inspiration

Important Links & Mentions:

• My TikTok profile!
• Repurposing and Respecting the Social Media Platforms
• Best of Social Media Content Repurposing Tips

To listen to this podcast episode and read the blog post, click here.