EP91: Community as Marketing? w/ Whitney Raver

04/29/21 • 11 min

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Today we’re joined by Whitney Raver, Director at EnrollBoom. On the show today, Whitney shares the biggest challenges she experienced whilst monetizing her community, the intersection between community and marketing and why she personally interviews each new community member. Whitney also shares how she limits churn, who in the community world she would love to take for lunch (not who you would expect!) and how Whitney uses a free Facebook community to build relationships with members.

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EP90: How to Build a Developer Community w/ Stephen van der Heijden

Today we’re joined by Stephen van der Heijden, VP of Growth at OfferZen. On the show today, Stephen shares the nuances he faces whilst building a community for developers, how he proves that value of this community and who in the world of community he would love to take for lunch. Stephen also shares how the OfferZen community helps them build trust with external parties, putting developers (their community members) first and why we’ve lost our ability to have horizontal, peer to peer conversations.

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EP92: How To Manage Localized Community Chapters w/ Emilie Dellecker

Today, we’re joined by Emilie Dellecker, Co-Founder and Community Builder at FoodHack. Emilie shares FoodHack’s journey from a single chapter community in Switzerland into a community that empowers food tech entrepreneurs globally. Emilie also shares how FoodHack overcomes language barriers and how they protect their brand’s values. She stresses on empowering local community chapters to have their identity & autonomy while simultaneously ensuring uniform brand identity for FoodHack across all chapters.