EP101: Inclusive Fan Communities w/ John Todd

07/08/21 • 16 min

Today, we’re joined by John Todd, Director, Community Experience at Fandom, a global entertainment media platform powered by passionate communities of fans of everything related to pop culture. John helps Fandom to optimize its fan experience to improve engagement and retention metrics. At Fandom, growth metrics are focused on community creation, exploration, engagement, and fan retention. Engagement in UGC communities, such as fandom, is not churn-free but because there are virtually endless community options for people to engage in simultaneously. A focus on inclusion helps build and grow global communities because there’s no other criteria except love for a show.

Previous Episode

EP100: Making Community Work For Your Organization w/ Phoebe Shin Venkat

Today, we’re joined by Phoebe Shin Venkat, Former Director, Community Strategy at Okta, an online access management platform with over ten thousand B2B customers. Phoebe believes that every community manager has their own style based on their unique experience and how they choose to help and support people. She also advocates a bottom-up approach of stakeholder buy-in that leverages the reach of early internal adopters of the idea of community. Phoebe lists empathy, data-backed storytelling, and flexibility toward plans as great qualities for people to add to your community management team.