No More Excuses: Start Leveraging Video w/Caton Del Rosario
Explicit content warning
02/17/20 • 25 min
In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video.
[00:02:25] - Introduction of the episode
[00:02:42] - Caton’s background
[00:05:18] - What do you do in your role that supports the operation?
[00:08:00] - What do you tell loan officers right now to move the needle to get more loans a month?
[00:17:02] - What are you doing to attract more business?
Quotes from the episode:
“Do what you’re best at. Don’t get on video just because you think it is important.” [00:09:06]
“My crappy video is better than your non-existent video. Just do something. It doesn’t matter what it it. Whatever you are doing is better than not doing anything at all.” [00:10:35]
“Video content especially long form not even short form is gonna become more important, if you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.” [00:17:55]
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Whiteboard CRM - https://whiteboardcrm.com
American Mortgage Network - https://amnetmtg.com
Extreme Ownership - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1760558206/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1581000502&sr=1-1
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Caton Del Rosario - https://www.instagram.com/catondelrosario/
https://www.facebook.com/catonhomeloans/
In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video.
[00:02:25] - Introduction of the episode
[00:02:42] - Caton’s background
[00:05:18] - What do you do in your role that supports the operation?
[00:08:00] - What do you tell loan officers right now to move the needle to get more loans a month?
[00:17:02] - What are you doing to attract more business?
Quotes from the episode:
“Do what you’re best at. Don’t get on video just because you think it is important.” [00:09:06]
“My crappy video is better than your non-existent video. Just do something. It doesn’t matter what it it. Whatever you are doing is better than not doing anything at all.” [00:10:35]
“Video content especially long form not even short form is gonna become more important, if you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.” [00:17:55]
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Whiteboard CRM - https://whiteboardcrm.com
American Mortgage Network - https://amnetmtg.com
Extreme Ownership - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1760558206/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1581000502&sr=1-1
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Caton Del Rosario - https://www.instagram.com/catondelrosario/
https://www.facebook.com/catonhomeloans/
Previous Episode
Focusing On What You're Good At w/Ryan Ehler
In this episode, Kenneth and Sean are joined by Ryan Ehler, who shares his insights on focusing on what you’re good at, video marketing, and how he’s managed to cultivate the growth of his business.
[00:02:26] - Introduction of the episode
[00:03:51] - Ryan’s background
[00:06:58] - The first twelve months in the business
[00:09:58] - What did you focus on to improve your growth?
[00:14:49] - Advice for anyone to consistently do videos
[00:21:46] - How do you stay focused on the business and not get distracted?
Quotes from the episode:
“If you choose to stay in an environment that limits what you can do to build your business, just remember its not their fault that you choose to stay there everyday.” [00:06:26]
“You have to find what you’re good at. If you’re really good at doing loans then you need to find your pitch man, the person that is going to go out and push your business to the next level.” [00:10:06]
“There is nothing worse than saying to use “this person” and they do a horrible job.” [00:15:14]
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Price Mortgage - https://pricemortgage.com/about/ryan-ehler/
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Ryan Ehler - https://www.facebook.com/ehler.ryan
Next Episode
Not Everyone's Path is the Same w/Corrina Carter
Hosts: Shane Kidwell and Sean Zalmanoff
Guest: Corrina Carter, Owner & CEO of CMS Mortgage Solutions
In this episode Shane and Sean are joined by Corrina Carter who talks about her path in the mortgage industry, treating the mortgage industry like a family, and following your passion to achieve your goals.
[00:05:45] – Focusing on making MLOs learn how to be a professional MLO.
[00:06:45] – Building a sustainable income in a downturn
[00:09:50] – Leveraging the entire industry to make money
[00:11:45] – Finding your way and your passion
[00:15:35] – Your life gets better when you get better
[00:17:35] – Not every path is the same
[00:19:45] – The new generation is not afraid to change and try new tactics
[00:22:30] – Having the confidence to be you and not care what people thing
Quotes from the episode:
"I opened up my business to provide affordable mortgages to my local community.”
“I’m really invested in building up my people.”
“Don’t try to twin it. You don’t have to look like everyone else”
“Do not push yourself to be something your not”
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
CMS Mortgage Solutions: https://cmsmtgsolutions.com/homepage-2/
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Corrina Carter - https://www.facebook.com/corrina.carter.75 | https://www.linkedin.com/in/corrina-carter-4216907/
Text the word: nextlevel to 36260 to download our app
The Collective Podcast - No More Excuses: Start Leveraging Video w/Caton Del Rosario
Transcript
spk_0: 0:00
If you want to stay in the
spk_1: 0:01
same situation, then continue doing what you're doing. You guys get on board and go down this four lane highway and just rock it out. And you don't have to have a decade of learning process. Meet people where they are. If you wanna have all types of clients, be a Rubik's cube, meet him where they want to be met. We have to know our numbers. We have to know how much we want and then what? I mean deal
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