The Coach's Journey - build a coaching business with integrity
Robbie Swale
Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.
Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients.
Past guests include life coaches, business coaches, executive
coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more.
About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model.
Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com
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Top 10 The Coach's Journey - build a coaching business with integrity Episodes
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Episode #61: Samiur Rahman – AI, Heyday and the Quest to Capture Meaningful Moments
The Coach's Journey - build a coaching business with integrity
02/22/24 • 128 min
This episode is sponsored by Heyday: https://heyday.xyz/New developments in artificial intelligence make the news headlines so often that many people – including coaches and their clients – are wondering just how AI advances will affect their jobs, their careers and their lives.
In this sponsored episode of The Coach’s Journey Podcast, AI expert Samiur Rahman offers a rare insight into the way machine learning is shaping the future of coaching by fuelling the creation of tools that can save coaches time and improve their productivity.
Samiur is the co-founder of Heyday, an AI thought partner that helps coaches and other knowledge workers by generating automatic session notes, detecting patterns in client conversations, and aggregating information about clients.
In conversation with Robbie, Samiur opens up about the impact coaching has had on his journey through a career in which he has founded two start-ups and worked in others, and how he sought out the coaches who could bring out the very best in him.
He also describes the development process that led to Heyday’s creation, which involved careful consultation with coaches and produced revelations about the way practitioners work and their most pressing needs.
In this episode, Samiur and Robbie also talk about:
The power of coaching for new managers and founders alike
How the coaching we need changes at different stages of our careers
The ways AI and machine learning are likely to disrupt the world of work and the coaching industry (and the ways they aren’t)
What strange and admirable qualities coacheshave, from the perspective of someone who has studied them as customers.
Samiur also describes how Heyday, which offers a free two-week trial to all new sign-ups, has changed the lives and work of coaches who use it, and the impact upon their clients.
For links to many of the things mentioned in this episode, please visit: https://www.thecoachsjourney.com/podcast/episode-61-samiur-rahman-ai-heyday-and-the-quest-to-capture-meaningful-moments
Episode #3: Minor Arias - Living by Design
The Coach's Journey - build a coaching business with integrity
12/05/19 • 103 min
Minor Arias is a Costa Rican coach and entrepreneur and the author of two forthcoming books: VIVE por DISEÑO (LIVING by DESIGN) and Ya soy Coach, ¿y ahora qué? (I’m a coach, now what?). After 17 years working, managing and leading in multinational corporations, Minor became the first Hewlett Packard employee to receive coaching training in Costa Rica and set off on a journey into the world of coaching. It wasn’t all plain sailing, though: at the end of his first year as an entrepreneur he had made less than he would have in a month at Hewlett Packard and was on the edge of bankruptcy. Then a chance encounter via Toastmasters set him off on a journey to the thriving coaching business he runs today.
In this episode, we talk about:
How Minor didn’t find coaching, coaching found him.
Why he chose to focus his work around coaching and not two other things he loves: speaking and training.
The simple calendar tool that his first coach taught him which led to turning his failing coaching practice around.
The origins of his new company, Vive Por Diseno (Living By Design).
What Minor has learned from founding that company: three key ideas for designing your own life.
Plus, listen out for my incredibly shaky Spanish and Minor’s beautiful English and wonderful accent.
For more information about Minor, visit www.lideresdeterminados.com or find him on LinkedIn at https://www.linkedin.com/in/minorarias/
For full show notes, an extended biography of Minor and more about the podcast’s host, Robbie Swale, The Coach’s Journey podcast as a whole and The Coach’s Journey group programme, visit www.thecoachsjourney.com.
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people we mentioned (that you might be interested in):
~22 - John Maxwell Team and Certification: https://johnmaxwellteam.com
~24 – The 360 Degree Leader by John Maxwell
~28 – Toastmasters: https://www.toastmasters.org/
~45 – Toastmasters Costa Rica: https://www.toastmasters.org/Find-a-Club/05159852-toastmasters-costa-rica
~51 – Jason Leonard: https://www.linkedin.com/in/%E2%98%85jason-leon-l-i-o-n-9k-followers-%E2%98%85-33594a32
~60 – The Prosperous Coach by Rich Litvin and Steve Chandler
~60 – The other podcast guest I mentioned, who read the Prosperous Coach and was relieved to find she was already doing it, was Katie Harvey. Listen to the full interview with Katie here: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach
Episode #13: Robbie on... everything I have learned about podcasting so far (with help from Adam Hulme)
The Coach's Journey - build a coaching business with integrity
06/04/20 • 71 min
A couple of months ago, my friend and former client Adam Hulme asked me if we could catch up, as he was in the process of creating a new podcast. He wanted to ask me what I had learned from the first few months of The Coach’s Journey Podcast. I decided to record the conversation and release it as an episode, as I knew that Adam wouldn’t be the last person to ask how I made my decisions about creating a podcast.
So this episode is structured around the brilliant set of questions that Adam brought to me, about how I went about creating this podcast, what I have learned, what I would advise other people to do, and what I might do differently if I started again.
In particular, I talk about:
How I structure my interviews (and what I have done to try and make them as useful to listeners as possible).
Loads of the nitty gritty detail: RSS feeds, editing, hosting, gear/tech setup and more.
My three ‘must do’s if you are creating a podcast.
And you get to meet Adam, and great coach and dynamic entrepreneur, and hear about his new podcast (with co-host Kerry Hearsey), Two Coach Confidence.
Of course I’ve only made 13 podcast episodes to date, but I hope that at the very least what I have shared in this episode and via the links below will help some people shortcut the research they need to do and - even better - help people feel empowered to get out there and make something cool.
For information about my wider work and writing, visit www.robbieswalecoaching.com.
For more about Adam visit https://mycoachforlife.com/, and to listen to his podcast Two Coach Confidence (which he hosts along with Kerry Hearsey), visit: https://www.buzzsprout.com/1071241
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people I mentioned (that you might be interested in):
~4: The Joe Rogan Experience: http://podcasts.joerogan.net/
~5: The Jordan B Peterson Podcast: https://www.jordanbpeterson.com/podcast/
~6: Squarespace and a discount code: https://www.squarespace.com/coupons
~9: Mums In Business Association: https://www.mumsinbusinessassociation.com/
~9: Kerry Hearsey from Two Coach Confidence: https://kerryhearsey.com/
~14: The Tim Ferriss Show: http://tim.blog/podcast
~26: Tim Ferris’s blog about building a podcast: https://tim.blog/2016/04/11/tim-ferriss-podcast-business/
~26: Tim Ferris’s page of podcast gear: https://tim.blog/podcast-gear/
~26: The video I mentioned (made by Pat Flynn) about how to edit a podcast: https://www.youtube.com/watch?v=BcUBZHOljzU
~27: The gear I bought: Audio Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone (not on Amazon.co.uk right now); mic covers (apparently help with sound): https://www.amazon.co.uk/gp/product/B019OO4IY6/ref=ppx_yo_dt_b_asin_title_o07_s00?ie=UTF8&psc=1; some wired headphones to plug into my mic (so you can hear yourself - I wanted to get some special ones for this): https://www.amazon.co.uk/gp/product/B07Q724CXS/ref=ppx_yo_dt_b_asin_title_o06_s00?ie=UTF8&psc=1. Plus Audacity https://www.audacityteam.org/, Zoom (free for one-on-one conversations, including recording): https://zoom.us/ and Auphonic (https://auphonic.com/).
~28: Joel Monk, the podcast episode where I spoke to him: https://www.thec...
Episode #21: Kala Flynn - The Power of Harnessing Your Energy
The Coach's Journey - build a coaching business with integrity
01/07/21 • 102 min
With over two decades of coaching to her name, Kala Flynn’s journey began in the early 90s long before the more recent rise of coaching. She trained in counselling and later coaching, NLP, and psychometric assessment tools and has since gone on to become a highly sought-after coach, author, mentor and speaker.
Kala was recruited to participate in Ashridge Business School’s first coaching masters course where she completed the five-year course in just two years. The course was a life-changer for her, opening her eyes to all there was to learn, and she knew she had found the vocation that makes her heart sing. Meanwhile, events in her personal life were challenging and a period of illness and recovery led her to compile much of the knowledge she had gathered over the years into a book - The Power of Human Energy. The book became a hit with 5-star reviews pouring in on Amazon, and today Kala’s programmes, sessions and masterclasses provide an introduction to these ideas and how they may be fruitfully applied within all sorts of settings. Kala is currently working on her next book provisionally titled The Power of Human Connection.
In this episode, we talk about:
Diving under the bonnet - the realisation that it's okay to challenge people and coaching isn’t about being nice.
Her journey through the publishing world - traditional publishing vs self-publishing, and where her book took her.
The ins and outs of team coaching - the importance of having fun and managing the energy of the session.
Her personal struggles - how adversity gave her strength and insight, taking her listening and inquiry into deeper places.
Plus, we discuss raising children alone and the joy of always being curious.
For more information about Kala, visit: www.inspirology.co.uk
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community
Things and people we mentioned (that you might be interested in):
~1: Robert Holden: https://www.robertholden.com/
~29: Relate: https://www.relate.org.uk/
~31: Transactional Analysis: http://www.ericberne.com/transactional-analysis/
~34: Saville and Holdsworth: https://www.shl.com/
~40: NLP: https://www.nlp.com/what-is-nlp/
~42: Ashridge Business School: https://www.hult.edu/en/executive-education/
~45: Eve Poole: http://evepoole.com/
~49: Bill Critchley: http://www.billcritchleyconsulting.com/coach-consultant-executive-london
~ 49: Charlotte Sills: https://www.metanoia.ac.uk/about/our-staff/faculty-1-psychotherapy-counselling/professor-charlotte-sills/
~1.03: Cambridge University Summer Programme: https://www.ice.cam.ac.uk/courses/international-summer-programmes
~1.06: Kala’s Book The Power of Human Energy: https://www.amazon.co.uk/Power-Human-Energy-Unlock-Control/dp/1999645588
~1.13: Waking Up The Workplace: http://wakinguptheworkplace.com/
~1.13: Tony Schwartz: https://en.wikipedia.org/wiki/Tony_Schwartz_(author)
~1.15: The Biology of Belief by Bruce H. Lipton:
Episode #5: James Bianco - Beware Your Simple Stories About Coaching Success
The Coach's Journey - build a coaching business with integrity
01/02/20 • 109 min
James Bianco is a leadership and career coach and the founder of 16 Degrees Coaching. He spent 11 years working for the UK Department for International Development, working with ministers and introducing the Lean Start-Up methodology across DFID’s development programmes. Then, a desire to really see the positive impact of his work led him to discover coaching. He hasn’t looked back, clocking up over 2,000 hours of coaching in the first four years of his practice, including running career change webinars for thousands of people.
In this episode, we talk about:
- How learning the craft of coaching works and how ‘trying hard’ to become a great coach in fact is not the way to become a great coach.
The power of the stories we have about our success: how the simple story he had about successful coaches – that they work only on recommendation – at first empowered him to create a thriving business... and then made him doubt himself.
What he learnt from running coaching calls for over 100 people at a time for career-change experts Careershifters.
- Networking: how James used his network to create opportunities, recommendations and referrals, and the importance of dispelling the myths we have about our networks.
And listen out for the beautiful - and surprising - answer James gives when I ask him how he filled all the time he had when he left his civil service role to coach full time.
www.thecoachsjourney.com
For more information about James, visit his website: https://www.16degreescoaching.co.uk/ or find him on LinkedIn: https://www.linkedin.com/in/james-bianco/
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people we mentioned (that you might be interested in):
~10: The Grameen Bank: http://www.grameen.com/introduction/
~10: Overseas Development Institute Fellowship Programme: https://www.odi.org/odi-fellowship-scheme
~13: Marianne Craig: https://www.coachlifeandcareer.com/
~18: Phil Bolton – Read about Phil here: http://phil-bolton.com/ or get to know him by listening to my interview with him in Episode #2: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders
~18: The Coaching School: http://www.thecoachingschool.co.uk/
~22: Jim Dethmer: https://conscious.is/team/jim-dethmer
~32: International Coach Federation (ICF) Competencies: https://coachfederation.org/core-competencies
~38: Oxford Brooks Certification as a Skills and Performance Coach: https://www.brookes.ac.uk/courses/postgraduate/coaching-and-mentoring-practice/
~67: Jennifer Garvey Berger: https://uk.linkedin.com/in/jennifer-garvey-berger-7b4a264 and her book: Unlocking Leadership Mindtraps: https://www.amazon.co.uk/Unlocking-Leadership-Mindtraps-Thrive-Complexity/dp/1503609014
~72: Omidyar Network: https://www.omidyar.com/
~72: Luminate: https://www.omidyargroup.com/pov/organizations/luminate/
~74: Careershifters: http://www.careershifters.org/
~75: The Careershifters articles Robbie most regularly shares with clients: https://www.careershifters.org/expert-advice/the-lean-career-change-how-to-reduce-the-risk-and-increase-the-speed-of-your-shift and
Episode #15: Toku McCree - Sales With Honour and Love on the End of a Sword
The Coach's Journey - build a coaching business with integrity
08/06/20 • 128 min
Toku McCree is a former Zen Monk and a renowned Executive Coach. His life changed after meeting a man at a party who had a calmness about him that Toku had never seen before. From there he fell in love with mediation, spent two and a half years in a monastery, and went on to launch a six-figure coaching practice.
Toku had over 30 jobs before he was 30 - from running a sumo chicken boxing ring to tuning guitars for rock bands, being a pre-school teacher and even working on a political campaign. But it took becoming a monk for him to realise that the sense of purpose and meaning he’d been avoiding through most of his twenties was in fact what he needed to turn his life towards.
His writing and thoughts have been featured in The Huffington Post, Zen Habits, TEDx, The Change Blog, The Good Men Project, and Tiny Buddha. He launched Samurai Coaching Dojo to support coaches. And, he loves the practice of selling, so much so that his upcoming book, The Art of Honorable Sales, is a love letter to the process.
In this episode, we talk about:
Klaus and the Buddha - the characters that show up in his coaching and the roles they play.
The practice of raising your rates - why there is a particular time as a coach to set a rate and stick to it.
Sales as a spiritual practice - how to stop holding your nose through the sales conversation and the false choice between selling skilfully and living with honour.
The magic questions to ask at the end of the enrolment process - how to find the tension that leads to commitment.
Plus, we walk through an 'honourable' sales process and there's an exclusive offer to read the Beta version of Toku’s book before it comes out.
For more information about Toku, visit: www.unexecutive.com.
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people we mentioned that you might be interested in:
~12: Rich Litvin Intensives: https://richlitvin.com/intensive-rli/
~12: Toku’s Coaches Rising Podcast: https://www.coachesrising.com/podcast/transformative-enrolment-moving-beyond-yes-and-no/
~30: The Prosperous Coach by Rich Litvin and Steve Chandler: https://theprosperouscoach.com/praise/
~30: Jason Goldberg: http://www.thejasongoldberg.com/
~30: Steve Chandler: https://www.stevechandler.com/
~35: Hans Philips: https://www.ontoco.com/
~39: Toku’s Coaching Dojo: https://samuraicoachingdojo.com/
~57: Toku’s Coaching Dojo: https://samuraicoachingdojo.com/
~1.59: Toku’s No Woman Vision Quest: https://www.kendracunov.com/ - https://www.kendracunov.com/no-man-diet/, http://unexecutive.com/no-woman-vision-quest/
~2.00: A beta version of Toku’s book: http://unexecutive.com/sell-with-honor
~2.01: Toku’s Coaching Mastermind: https://unexecutive.lpages.co/embodied-coach
~2.03: Ben Allen: https://www.tonicbooks.online
~2:03: Matt Thieleman: https://medium.com/@thieleman1
~2.03: Partnership work with Matt Thieleman and Atlas: https://www.linkedin.com/company/project-atlasq/
~2:04: Christina Salerno: https://www.s-l.xyz/
Episode #10: Marianne Craig - Founding Firework Coaching, Questioning Everything and Where Were the Coaches When the Banks Went Down?
The Coach's Journey - build a coaching business with integrity
03/12/20 • 117 min
Marianne Craig is a master coach and the co-founder of Firework Coaching Company, home of the renowned and proven Firework framework for helping people change career. From a young age, Marianne realised the value of questioning everything, but that only started to become her profession in the midst of what Marianne calls a fulfillment crisis. She was listening to BBC Woman’s Hour in 1999 when she heard a coach speaking. By the end of the programme she was already calling the helpline: she knew it was what she wanted to do for a living.
Since then, she has racked up thousands of hours of coaching, founding Firework in 2003, becoming an ICF accredited Master Coach in 2005 and forming many other collaborations including Mirus Coaching for Social Change, Mentor Coaches International and a new project providing pro bono coaching to Extinction Rebellion activists.
With 25 years' experience as a business owner, coach and consultant she works with people who are at a life or career crossroads. Her specialism is supporting clients to find meaningful and fulfilling work.
In this episode, we talk about:
How, as a working class little girl on a council estate near Glasgow, she first learned about her sense of agency in the world.
How she created the renowned Firework Career Coaching Framework, started Firework Coaching Company and later sold it.
Why she has never got bored of her work with people changing careers.
What she thinks makes a great website for a coach (as one of the first people to have a coaching website) and how to launch it.
How she tried every kind of marketing in existence and what she learned from that experimentation (and what she recommends you do so you don’t have to experiment with everything).
Plus, starting from Marianne’s bugbears about the coaching industry, we get into a fascinating conversation about the morals and ethics of coaching, and ask questions like, is the end is near for ‘the client’s agenda’ and ‘where were the coaches when the banks went down’?
For more information about Marianne, visit: https://www.coachlifeandcareer.com/ or http://www.mentor-coach.com/
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people we mentioned (that you might be interested in):
~4: James Bianco and the Coach’s Journey episode with James: https://www.thecoachsjourney.com/podcast/episode-5-james-bianco-beware-your-simple-stories-about-coaching-success
~5: Laura Berman Fortgang: https://laurabermanfortgang.com/
~10: Coach U: https://www.coachu.com/
~30 and ~37: Firework: https://www.fireworkcoaching.com/
~38: Kate Edmunds: https://uk.linkedin.com/in/kate-edmonds-5aa25516
~39: CTI: https://coactive.com/
~40: Careershifters: http://www.careershifters.org/
~40: My temping colleague, Amy, and her awesome vintage dress company, Clarence and Alabama: https://www.clarenceandalabama.co.uk/
~41: Richard Alderson: https://uk.linkedin.com/in/richardalderson
~54: Marianne’s ebook, So You Want To Become A Coach - A Guide to Training and Skills for Life and Business Coaching: http://www.mentor-coach.com/become_a_life_coach.htm
~55: The ICF (International Coaching Federation) and their levels of credential, ACC, PCC and MCC: https://www.coachfederation.org.uk/credentialing/credential_path
~56: Academy of Coaching Supervision: https://coachingsupervisionacademy.com/
Episode #33: Raquel Ark – Listening ALCHEMY and the Gold Beyond Words
The Coach's Journey - build a coaching business with integrity
01/13/22 • 129 min
The name listening ALCHEMY came to Raquel Ark in the middle of the night, evoking ideas of how art and science could combine to distil and purify the act of listening.
Soon after, she was asked to deliver a number of workshops on listening, giving her the confidence to build a career around the subject to which she has devoted her life and turn listening ALCHEMY into a business.
As her recent TED talk testifies, listening is the centre of Raquel's work as a communications coach, public speaker, mentor of leaders, and host of the Listen IN podcast.
Raquel’s mission is to give listening a voice, and she teaches people how to listen in a way that creates true connection, leading to change and action at an individual level and a broader, systemic level.
In our conversation, Raquel shares powerful insights about her life and work, including a metaphorical tool for getting present in coaching sessions, and wisdom about how people's minds really work when they are listening.
In this episode, we talk about:
The power of playfulness in opening doors to new coaching methods
Coaching as a meditation on presence
How to make sure you are understood in the way that's important to you
Listening circles and how to ensure everyone's voice is heard
Raquel explains how listening is about more than words, and you will learn how to allow your clients to listen to themselves.
For more information about Raquel, visit https://listeningalchemy.com/ or email her at [email protected].
For information about Robbie’s wider work and writing, visit www.robbieswale.com, and to buy his book, click here.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community
Things and people we mentioned (that you might be interested in):
Robbie’s book, How to Start (a book, business or creative project) When You’re Stuck https://geni.us/startwhenyourestuck
Vera Janke https://www.linkedin.com/in/verajanke/
International Coaching Federation (ICF) https://coachingfederation.org/
Transformational Presence: How to Make a Difference in a Rapidly Changing World, by Alan Seale https://transformationalpresence.org/transformational-presence-book/
Coaches Rising, The Power of Presence https://www.coachesrising.com/powerofpresence/
Robbie’s article on recommitting https://www.robbieswale.com/writing/2018/5/23/recommitting-is-the-journey
Raquel's TED talk on Growing your Listening Superpower https://www.youtube.com/watch?v=7wgFrKRjYiA
Raquel’s conversation with Colin Smith https://listeningalchemy.com/2021/11/15/stop-doing-listening-and-start-being-a-listener-with-colin-smith-2/
Presencing Institute https://www.presencing.org/
Jodie Goulden https://keynotewomen.com/speaker/jodiegoulden
Niels Van Quaquebeke https://www.the-klu.org/faculty-research/faculty/resident-faculty/niels-van-quaquebeke/
Mike Toller https://www.thecoachsjourney.com/podcast/episode-32-mike-toller
Myles Downey https://w...
Episode #12: Robbie on... three of the most important parts of any coach's journey: commitment, creating it and doing your own work
The Coach's Journey - build a coaching business with integrity
05/07/20 • 104 min
This is another episode of the podcast where I (Robbie Swale) share some of my thoughts. Like in episode 8, I’m going back to some content I previously created and sharing it again here as a podcast episode. As I listen back (sometimes for the first time), I also provideupdates, extra ideas and extra links as I go.
The content I (re)share in this episode is what I created when I sat down to think about this question: what have I learned about the most important parts, aspects, shifts or stages that coaches almost always go through if they are going to create a sustainable, successful coaching business, whatever that means for them?
So many of the ideas that have been most helpful for me in my journey are contained in this episode; in some ways these videos turned out to be a summary of what I had learned from the first three years of having transforming people’s lives as my work.
In particular, I talk about:
Why you need commitment if you are going to create a coaching business in line with your integrity (and why confidence is a con).
The power of the shift to embodying the belief that you can create your own coaching business and how to make that shift.
The many, many, many ways that doing your own work is fundamental to life as a coach, including what counts as doing work on yourself.
Within that there are so many little details and nuggets in here, including: why I think the Prosperous Coach has been such an important book for so many coaches; how we slip into feeling under threat in our coaching work and how to move back into a sense of trust; and why, confusingly, making a commitment frees you rather than trapping you. Oh, and I dictate two invitations that any coach can use to jump-start their coaching business when they need to. Enjoy!
For information about my wider work and writing, visit www.robbieswalecoaching.com.
To watch the videos in their original form (and various other coaching videos), visit my YouTube Channel: https://www.youtube.com/channel/UC5aalWAQqFp6yTk2jghSpeQ
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people I mentioned (that you might be interested in):
~2: My brother, Ewan Townhead, whose ideas these videos were originally: https://www.ewantownhead.com/
~3: The One Thing by Gary Keller, The Four-Hour Work Week by Tim Ferriss, The War of Art by Steven Pressfield.
~4: The Coaching School Video with me talking really fast: https://www.youtube.com/watch?v=UhK4vS0nzk8
~10: Resistance and Steven Pressfield - here’s a piece about this concept and its impact on me: https://www.thecoachsjourney.com/writing/dancing-with-resistance-a-lesson-from-my-first-year-as-a-coach
~11: The Three Gateways to a Powerful Coaching Engagement article: https://www.thecoachsjourney.com/writing/the-three-gateways-to-a-powerful-coaching-engagement-getting-unstuck-growing-confidence-and-uncovering-possibility
~11: Rich Litvin: https://richlitvin.com/
~16:30: Nassim Nicholas Taleb: https://www.fooledbyrandomness.com/
~19: Holly Aston: https://uk.linkedin.com/in/holly-aston-4a361553
~22: Michael Neill: https://www.michaelneill.org/
~29: The War of Art by Steven Pressfield: https://stevenpressfield.com/
~30: Mike Toller: http://www.michaeltollercoaching.co.uk/
~32: Tim Ferriss and The Four=Hour Body: https://fourhourbody.com/
~36: My article, ‘Recommitting Is The Journey’ - ht...
Episode #58: Julie Starr – The World Works from the Inside Out
The Coach's Journey - build a coaching business with integrity
01/18/24 • 120 min
Coaching found Julie Starr without her looking for it, and she started to practice coaching before she knew what it was.
As a project manager of large-scale change initiatives in big organisations, Julie was someone who people naturally turned to with problems – often complex, personal matters that required care and attention to their inner world.
Julie acquired skills to enhance her ability to perform this role; tools like neuro-linguistic programming helped her to navigate one-to-one work, and also prepared her for the future that awaited her.
At a time when coaching qualifications had yet to be developed, Julie began writing a book that would help people understand the one-to-one work she was doing. That book is The Coaching Manual and it is now in its fifth edition, having garnered critical acclaim from the likes of Sir John Whitmore, widely regarded as the founder of the coaching industry.
Julie, now an executive coach, mentor, writer and speaker, has since written two more best-selling books on coaching as well as two works of fiction, all of which are inspired by her belief in the interdependency of people, and by her passionate enquiry into the nature of reality.
In this episode, we also talk about:
Not allowing models and frameworks to become limiting factors in our work as coaches
The power of non-attachment and the importance of working joyfully
Staying true to ourselves, and resisting the temptation to climb a ladder that is against somebody else’s wall
How to charge what you would be delighted with but not amazed by
How to pursue the pathways that make sense to you in a turbulent, disorienting world
We also discuss the biggest challenge we face as coaches: the inner and outer work we have to do to get ourselves out of the way in conversations.
Things and people we mentioned (that you might be interested in):
Neuro-linguistic programming https://en.wikipedia.org/wiki/Neuro-linguistic_programming
Tony Robbins https://www.tonyrobbins.com/
Richard Bandler and John Grinder https://www.pocketbook.co.uk/blog/2017/08/01/john-grinder-and-richard-bandler-nlp-neuro-linguistic-programming/
Milton Erickson https://en.wikipedia.org/wiki/Milton_H._Erickson
Effective Coaching by Myles Downey https://pocketwisdom.blog/2022/08/10/effective-coaching-by-myles-downey/
Coaching for Performance by Sir John Whitmore https://www.performanceconsultants.com/coaching-for-performance-book
Co-active Coaching https://coactive.com/about/what-is-coactive
The GROW model https://www.performanceconsultants.com/grow-model
Tim Gallwey https://www.performanceconsultants.com/tim-gallwey
Writing coach Marcia Yudkin https://www.yudkin.com/index.htm
Eloise Cook https://reedsy.com/eloise-cook
Kim Morgan on The Coach’s Journey Podcast https://www.thecoachsjourney.com/podcast/episode-25-kim-morgan
The Institute of Self-Actualisation https://isaexperience.wordpress.com/
Landmark Forum https://www.landmarkworldwide.com/the-landmark-forum
The Journey https://home.thejourney.com/
Joe Dispenza https://drjoedispenza.com/
Julie’s first non-fiction book, From Magic to Memphis https://starrcoaching.co.uk/introducing-julies-debut-novel-magic-to-memphis/
Truth Keeper, book one, by Julie Starr https://www.linkedin.com/posts/juliestarrcoach_truth-keeper-book-one-julie-starr-activity-7076863795129655296-cjpg/
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Episodes of The Coach's Journey - build a coaching business with integrity are typically released every 21 days, 1 hour.
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