Denise Baca - VP of Wholesale (North America) at G-Star Raw, Former VP/Director at Missoni, Dolce & Gabbana, Prada, Gucci

“It’s important to look at the upside of failures,” says Denise Baca, VP of Wholesale (North America) at G-Star RAW, interviewed by fellow co-lab member, Bianca Kofman. Originally from Mexico, Denise and her family moved to Texas when she was 5 years old. She attended Baylor University, where she studied Finance and International Business. During a college internship in Dallas, she became acquainted and interested with the Neiman Marcus HQ through friends who worked there. Upon college graduation, she was accepted into Neiman’s executive program, ultimately becoming an Assistant Buyer and getting her start in the fashion industry. After five years at Neiman’s, she took the leap to NYC and has held various VP and Director roles - focused on retail, sales and wholesale - for a bevy of amazing brands, including Gucci, Miu Miu and Prada. Listen along as she talks about her incredible career, the importance of focusing on the positive side, and her passion for sustainability.