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The CMO Show - Richard Spencer on Business Australia’s approach to customer experience

Richard Spencer on Business Australia’s approach to customer experience

The CMO Show

04/30/20 • 30 min

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Richard Spencer, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods.

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04/30/20 • 30 min

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