New Venture Ideation

Good ideas are hard work.

Nobody plucks tech startup ideas out of the air like butterflies. Ideas actualize over time. It takes hard work and persistence to ideate a new formation opportunity that will have the wherewithal to become a company.

Tom and Vivek make the distinction between ideas rooted in data versus software, and why super{set} pursues only these data-driven ideas.

Not all ideas are easily comprehensible from the get-go. Some ideas are straightforward and clear - like making kids' boxed mac and cheese - and others take a bit more work to unfold - like a delicious, steamy, Michelin star soufflé. At super{set}, we discern one from the other through writing a detailed Solution Memo.

Similarly, not every idea makes it out of the kitchen and onto the dining table. At the ideation stage, Tom and Vivek think about market-message fit. Market-message fit is the proto product-market fit. It is estimating product-market fit before the product even exists.

Learn more about how we at super{set} found and fund data-driven companies at superset.com