New Venture Ideation
05/02/22 • 33 min
Good ideas are hard work.
Nobody plucks tech startup ideas out of the air like butterflies. Ideas actualize over time. It takes hard work and persistence to ideate a new formation opportunity that will have the wherewithal to become a company.
Tom and Vivek make the distinction between ideas rooted in data versus software, and why super{set} pursues only these data-driven ideas.
Not all ideas are easily comprehensible from the get-go. Some ideas are straightforward and clear - like making kids' boxed mac and cheese - and others take a bit more work to unfold - like a delicious, steamy, Michelin star soufflé. At super{set}, we discern one from the other through writing a detailed Solution Memo.
Similarly, not every idea makes it out of the kitchen and onto the dining table. At the ideation stage, Tom and Vivek think about market-message fit. Market-message fit is the proto product-market fit. It is estimating product-market fit before the product even exists.
Learn more about how we at super{set} found and fund data-driven companies at superset.com
Good ideas are hard work.
Nobody plucks tech startup ideas out of the air like butterflies. Ideas actualize over time. It takes hard work and persistence to ideate a new formation opportunity that will have the wherewithal to become a company.
Tom and Vivek make the distinction between ideas rooted in data versus software, and why super{set} pursues only these data-driven ideas.
Not all ideas are easily comprehensible from the get-go. Some ideas are straightforward and clear - like making kids' boxed mac and cheese - and others take a bit more work to unfold - like a delicious, steamy, Michelin star soufflé. At super{set}, we discern one from the other through writing a detailed Solution Memo.
Similarly, not every idea makes it out of the kitchen and onto the dining table. At the ideation stage, Tom and Vivek think about market-message fit. Market-message fit is the proto product-market fit. It is estimating product-market fit before the product even exists.
Learn more about how we at super{set} found and fund data-driven companies at superset.com
Previous Episode
The Studio Model
What's a startup studio? Is it just "venture capital" with another name?
It's still early for the studio model - case in point, people still are asking "you have a fund right? aren't you just a venture capital firm with a different label?"
Tom and Vivek detail just what we're doing at super{set} - what the model is, how we're different from VC, craftsmanship versus critique, what's in it for LP's, and most of all what's in it for co-founders?
Learn more about how we at super{set} found and fund data-driven companies at superset.com
Next Episode
People, First: Co-founding at super{set}
Everything we do, every company we build is based on a philosophy of “People, Product, Customers” - in that order. We mean it: people first. We don’t build alone. At every company we start, we do it alongside a talented product-oriented co-founder whom we recruit to join us. Our success is predicated on starting with the best outside talent.
Tom and Vivek share what they look for in the very first hire for every super{set} company: a Head of Product Co-founder with grit, humility, organized thinking, and clock speed. They discuss why the Head of Product is the first hire and their views on the Product Manager role and discipline in the context of their decades of experience in Silicon Valley. Finally, Pankaj Rajan joins for a Q&A - about where he was before super{set}, his previous startup scar tissue, what he is doing at MarkovML (super{set}’s new MLOps company), and how his experience as a super{set} co-founder has been so far.
Learn more about how we at super{set} found and fund data-driven companies at superset.com
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