Navigating the Dynamics of the Chemical Shipping Industry with Jennifer Braun - Ep. 104

06/20/23 • 36 min

The Chemical Show: Where Chemical Means Business

"It's not a matter of if a company is going to adopt technology transportation management system, but more of when? When are they going to do that? Because you have to if you want to improve anything within your company, it starts with having access to the data and being able see it from what it is." - Jennifer Braun, VP Trinity Logistics

On this episode of The Chemical Show, host Victoria Meyer speaks with Jennifer Braun, VP of Trinity Logistics, about navigating the dynamics of the chemical shipping industry. They discuss Trinity's efforts to combat the talent gap through onboarding and communication programs, separate recruiting and reward departments, and advanced technology-driven tools. They also cover Trinity's focus on customer-centricity and adapting to their needs, as well as its stability during the industry's current rebalancing period. Other highlights include Trinity's extensive sustainability efforts and its ongoing expansion and leadership program.

Tune in to hear expert insights and predictions on the future of the chemical shipping industry.

Like this episode? Remember to share, follow, and leave a rating or review.

For more insights and information, check out www.thechemicalshow.com

Tune in to hear expert insights and predictions on the future of the chemical shipping industry.

Like this episode? Remember to share, follow, and leave a rating or review.

For more insights and information, check out www.thechemicalshow.com

Previous Episode

Back to Basics: Building Business Resilience in Times of Market Softness - Ep. 103

“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness." - Victoria Meyer

On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting back to basics and understanding a company's unique value in order to thrive during market softness. She highlights the story of a materials company that successfully increase sales by emphasizing their value in use to customers. She also discusses the importance of regularly revisiting marketing strategies and market segmentation to adapt to changing market dynamics.

Listen in to this episode to learn about:

Diving deeper to understand value to your customers
The importance of demonstrating value to customers
Customer and market segmentation – why you need to revisit it quarterly
Considering alternatives including make-v-buy decisions.

This episode serves as a helpful guide for businesses looking to navigate market softness and build resilience by focusing on their unique value and understanding the needs of their customers.

For more insights, visit www.thechemicalshow.com.

Have a question or topic you’d like addressed? DM Victoria (King) Meyer or The Chemical Show podcast on LinkedIn.

Next Episode

Optimizing Customer Experience through 3rd Party Service Providers - Ep. 105

"The last experience that your customer has with you and your brand, usually delivery from a logistics provider, defines their perception of your business and your company." – Victoria Meyer, President, Progressio Global

In this episode of The Chemical Show, host Victoria Meyer discusses the importance of managing your company’s Customer Experience (CX) through third-party service providers. She emphasizes the importance of defining key communication roles, channels, and expectations to ensure a seamless and positive customer experience, especially in a business-to-business (B2B) space.

Customer Experience is both end-to-end and omni-channel and is influenced not just by the activities of your own company, but also the business partners your company engages.

This episode touches on the role of logistics companies in this process, highlighting the need for transparency and a clearly defined CX playbook to meet customer expectations, regardless of the service provider used.

Download the B2B Customer Experience Best Practices guide

Like this episode? Remember to share, follow, and leave a rating or review.

For more insights and information, check out www.thechemicalshow.com