
Increasing Demand of Biotechnology in Cleaning with Rashda Khan of Barentz - Ep. 96
05/09/23 • 28 min
In recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create useful products and services, and in cleaning, it has shown significant potential in improving the efficiency and safety of cleaning processes.
Victoria Meyer chats with Rashda Khan, Sr. Director of Product Innovation for Barentz, a member of the HI&I leadership team, and is responsible for support across the business, driving new product development, and innovation efforts.
Topics discussed this week:
- Product innovation in the value chain now versus many years back
- Increased demand for biotechnology in the cleaning industry
- Drivers that are moving us toward biotechnology in the cleaning world
- Education for the consumer, the customer, and the end user
- Challenges in commercializing and scaling in bio-based products and applications
- Rashda’s role as Barentz influences the formulations, specifications, and applications of the new products
- The innovation process at Barentz
- Being empathetic to our customers and our consumers
- Striking a balance when having innovation opportunities, and an array of potential suppliers
- Challenges in innovation during and after the pandemic
This is a great and interesting conversation, so tune in!
Love the show? Subscribe, rate, review, and share!
In recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create useful products and services, and in cleaning, it has shown significant potential in improving the efficiency and safety of cleaning processes.
Victoria Meyer chats with Rashda Khan, Sr. Director of Product Innovation for Barentz, a member of the HI&I leadership team, and is responsible for support across the business, driving new product development, and innovation efforts.
Topics discussed this week:
- Product innovation in the value chain now versus many years back
- Increased demand for biotechnology in the cleaning industry
- Drivers that are moving us toward biotechnology in the cleaning world
- Education for the consumer, the customer, and the end user
- Challenges in commercializing and scaling in bio-based products and applications
- Rashda’s role as Barentz influences the formulations, specifications, and applications of the new products
- The innovation process at Barentz
- Being empathetic to our customers and our consumers
- Striking a balance when having innovation opportunities, and an array of potential suppliers
- Challenges in innovation during and after the pandemic
This is a great and interesting conversation, so tune in!
Love the show? Subscribe, rate, review, and share!
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Surfing Economic Chaos with Karl Maier - Ep. 95
Adaptability is crucial in navigating today's unpredictable global economy, which can experience economic chaos through market volatility, political instability, natural disasters, or unexpected pandemics. In this week's episode, Karl Maier, author of Surfing Economic Chaos, shares his expertise on seizing opportunities amidst such chaos. With over 25 years of experience in managing and advising lower middle-market companies, Karl offers profit improvement workshops and CEO peer advisory roundtable groups.
Topics discussed this week:
- Changes and trends in the industry
- Military prowess versus economic prowess and intellectual prowess to maintain competitiveness
- International Trade five-star model
- Energy as a global hot topic
- The shift in International Trade today
- Global changes with the repatriation of manufacturing in various countries, and less reliance on imports
- Economic chaos today
- How does the economic chaos affect the chemical companies?
- Understanding the current economic scenarios and putting strategies in place around them
- Focusing on the peak profits and opportunities
Join us in this episode as Karl and Victoria talk about the book Surfing Economic Chaos and the economic challenges and the current trends in the chemical industry today.
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Next Episode

Bringing Insights to the Chemical Industry with Darius Mortazavi - Ep. 97
“There are great entry points to talk about, to educate, to talk about where stuff is coming from and where it goes. That's what I'm really trying to do in the Column.” - Darius Mortazavi. Darius is the founder of The Column, an email newsletter that provides context and commentary on events in the industry at large—it’s an endeavor that he hopes will unite different sectors of the industry, and foster an online community. In this episode, Victoria and Darius talk about some invaluable insights into the chemical industry, the current trends through different mediums that many people use and have access to today, the importance of educating people who are interested in this space, and so much more!
Topics discussed this week:
- The origin story of Darius Mortazavi
- What made Darius interested in chemicals and led him to start The Column?
- Working in the industry versus what is expected based on education
- The inception of The Column
- The current and future changes in the industry
- The leverage of using social media and other online platforms
Please subscribe to The Chemical Show on your favorite podcast player. And, visit www.thechemicalshow.com to subscribe to our email list and get additional insights.
This is a great and interesting conversation, so tune in!
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