Charity rebrands, legacy & inspiring fundraisers - with Richard Jane
05/27/24 • 46 min
How can a rebrand transform a charity’s future? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the complexities of charity rebranding with Richard Jane, Director of External Affairs at Brainkind. Richard shares the strategic journey from The Disabilities Trust to Brainkind, revealing the key decisions behind the change, the role of stakeholder engagement, and how to balance legacy with a fresh identity.
This episode also covers:
- The power of rebranding and how it can redefine a charity’s trajectory
- The hidden costs ofnot rebranding and why change can be a crucial investment
- The inspiring fundraising feats of nine-year-old Arthur Middleton, who took on a mountainous challenge, and 107-year-old Joan Willett, whose determination has inspired thousands
Tune in to hear expert insights on rebranding, the importance of community involvement, and the incredible stories of fundraisers making a difference.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Rebranding #Fundraising #CharityLeadership #MakingADifference
Get in touch with the show
- Send us a message:https://tr.ee/OvwtI-oDvJ
- Email us:[email protected]
- Send us a voice message: https://www.speakpipe.com/TheCharityShow
- Answer our episode question on Spotify
- Check out our episode poll on Spotify
Episode Chapters:
(00:00) Introduction
(00:53) Welcome to episode two
(02:20) Mental Health Awareness Week
(03:46) Coming up
(07:09) If you were a brand...
(09:13) Jelly Babies and Help for Heroes
(11:36) Rebranding - Richard Jane, Brainkind
(14:52) Introducing Brainkind
(17:51) Why rebrand from The Disabilities Trust?
(19:51) Consulting with staff and beneficiaries
(25:49) Sticking points along the way
(28:05) Rollout
(30:16) Working with an agency
(33:12) Impact of the rebrand
(37:35) Advice for others
(38:57) Superstars of the week
(45:08) Coming soon
Featured Charities:
- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity: https://www.thebraintumourcharity.org/
- British Heart Foundation: https://www.bhf.org.uk/
- Brainkind: https://www.brainkind.org/
- Help for Heroes:https://www.helpforheroes.org.uk/
- Mental Health Foundation:https://www.mentalhealth.org.uk/
- Horatio's Garden:https://www.horatiosgarden.org.uk/
Full episode transcript:
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
How can a rebrand transform a charity’s future? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the complexities of charity rebranding with Richard Jane, Director of External Affairs at Brainkind. Richard shares the strategic journey from The Disabilities Trust to Brainkind, revealing the key decisions behind the change, the role of stakeholder engagement, and how to balance legacy with a fresh identity.
This episode also covers:
- The power of rebranding and how it can redefine a charity’s trajectory
- The hidden costs ofnot rebranding and why change can be a crucial investment
- The inspiring fundraising feats of nine-year-old Arthur Middleton, who took on a mountainous challenge, and 107-year-old Joan Willett, whose determination has inspired thousands
Tune in to hear expert insights on rebranding, the importance of community involvement, and the incredible stories of fundraisers making a difference.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Rebranding #Fundraising #CharityLeadership #MakingADifference
Get in touch with the show
- Send us a message:https://tr.ee/OvwtI-oDvJ
- Email us:[email protected]
- Send us a voice message: https://www.speakpipe.com/TheCharityShow
- Answer our episode question on Spotify
- Check out our episode poll on Spotify
Episode Chapters:
(00:00) Introduction
(00:53) Welcome to episode two
(02:20) Mental Health Awareness Week
(03:46) Coming up
(07:09) If you were a brand...
(09:13) Jelly Babies and Help for Heroes
(11:36) Rebranding - Richard Jane, Brainkind
(14:52) Introducing Brainkind
(17:51) Why rebrand from The Disabilities Trust?
(19:51) Consulting with staff and beneficiaries
(25:49) Sticking points along the way
(28:05) Rollout
(30:16) Working with an agency
(33:12) Impact of the rebrand
(37:35) Advice for others
(38:57) Superstars of the week
(45:08) Coming soon
Featured Charities:
- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity: https://www.thebraintumourcharity.org/
- British Heart Foundation: https://www.bhf.org.uk/
- Brainkind: https://www.brainkind.org/
- Help for Heroes:https://www.helpforheroes.org.uk/
- Mental Health Foundation:https://www.mentalhealth.org.uk/
- Horatio's Garden:https://www.horatiosgarden.org.uk/
Full episode transcript:
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
Previous Episode
The Charity Show begins & how to launch a charity - with Alex Staniforth
Welcome to the very first episode ofThe Charity Show! Join hosts Tim Beynon and Piers Townley—longstanding charity comms professionals—as they launch this brand-new podcast, diving into the most inspiring stories, innovative campaigns, and key issues shaping the third sector.
In this premiere episode, we explore:
- The bold beginnings of new charities, featuring special guest Alex Staniforth, co-founder of Mind Over Mountains, who shares how his mental health struggles and love of the outdoors led to a charity that blends adventure with professional support
- The PR stunts making waves, from the Oddballs Foundation’s cheeky Westminster Bridge campaign to Age UK’s unique approach to training staff on elderly mobility challenges
- The unsung heroes of the charity world, including marathon runners in wild costumes and a seven-year-old’s inspiring ascent of Mount Snowdon
Whether you're a seasoned charity professional or new to the sector,The Charity Show is your biweekly dose of insight, inspiration, and involvement.
Listen now on Spotify, Apple Podcasts, or your favourite platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show!
#CharityPodcast #CharityShow #CharityExperts #Innovation #CharityHeroes #MakingADifference
Get in touch with the show
- Send us a message:https://tr.ee/OvwtI-oDvJ
- Email us:[email protected]
- Send us a voice message: https://www.speakpipe.com/TheCharityShow
- Answer our episode question on Spotify
- Check out our episode poll
📋Episode Chapters
(00:00) Welcome to the show
(01:16) Coming up in this episode
(02:04) A genius campaign, involving a bridge!
(04:27) Empathising with those you support through tech
(08:27) Alex Staniforth - Welcome to the show
(12:10) The inspiration behind Mind Over Mountains
(16:48) New charity admin
(19:11) How is the charity funded now?
(21:52) The difference made by a Chief Exec
(23:36) Taking a step back
(25:46) Looking to the future for Mind Over Mountains
(28:02) Raising half a million pounds
(31:50) Stars of the show - Amazing fundraisers and volunteers
(39:18) Get in touch with the show
Charities featured in this episode:
- The Fire Fighters Charity:https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity:https://www.thebraintumourcharity.org/
- Mind Over Mountains:https://www.mindovermountains.org.uk/
- Project 500:https://www.mindovermountains.org.uk/project-500/
- The Running Charity:https://www.therunningcharity.org/
- Sandblast:http://www.sandblast-arts.org/
- Make-A-Wish Foundation:https://www.make-a-wish.org.uk/
- Oddballs Foundation:https://www.myoddballs.com/pages/charity
Full transcript
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
Next Episode
Small charity power, Royal patronage and inpsiring legacies - with Sarah White
How do small charities create a big impact? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley speak with Sarah White, Chief Executive of Supershoes, about the journey of a volunteer-driven charity that crafts custom-designed shoes for children undergoing cancer treatment. Sarah shares how a simple act of kindness grew into a national organisation and highlights the vital role of volunteers in making a difference.
This episode also covers:
- The Fire Fighters Charity receiving Royal patronage from King Charles
- The Brain Tumour Charity’s £1 million milestone with Wickes
- The incredible legacy of Rob Burrow and the groundbreaking of the Rob Burrow Centre for MND
- Project Giving Back at the Chelsea Flower Show, supporting UK charities through garden displays
- This week’s Superstars: Nihar Kandakar, a dedicated volunteer for The Wolfpack Project, and Shilpa Sheddev, who skydived for Leukaemia UK
Tune in to hear inspiring stories of resilience, creativity, and the power of volunteers in the charity sector.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Volunteering #SmallButMighty #MakingADifference #Fundraising
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://www.speakpipe.com/TheCharityShow
Answer our episode question on Spotify
Check out our episode poll on Spotify
Chapters
(00:00) Introduction
(00:53) Welcome to the show
(04:01) Coming up
(08:33) This week's news: Rob Burrow and Chelsea Flower Show
(11:36) Project Giving Back
(15:20) Supershoes
(16:26) Welcome Sarah, CEO of Supershoes
(19:22) Early days of Supershoes
(20:51) Supershoes' volunteer model
(31:02) The power of being a small charity
(34:51) Working with partners
(39:33) The future of Supershoes
(42:05) Advice to others
(43:19) This week's Superstars
(46:36) Coming soon
Featured Charities:
-The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
-The Brain Tumour Charity: https://www.thebraintumourcharity.org/
-Supershoes: https://www.supershoes.org.uk/
-Leukaemia UK: https://www.leukaemiauk.org.uk/
-The Wolfpack Project: https://www.thewolfpackproject.org.uk/
-Project Giving Back: https://www.givingback.org.uk/
https://www.leedshospitalscharity.org.uk/
-Motor Neurone Disease Association
https://www.mndassociation.org/
https://www.bowelresearchuk.org/
https://www.younglivesvscancer.org.uk/
Full episode transcript:
-Read here: https://thecharityshowtranscripts.blogspot.com/2024/06/episode-3-full-transcript.html
Note from Tim and Piers
All views expressed...
If you like this episode you’ll love
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