Mastering the Media: The Power of Public Relations and Marketing with Special Guest, Dave Farrow
05/09/24 • 37 min
In this episode of The CEO Podcast, hosts Scott and Vince welcome Dave Farrow, a Guinness Record holder, entrepreneur, and marketing expert. Dave shares invaluable insights into effective marketing strategies that amplify your voice and leave a lasting impact. With a focus on leveraging modern technology and data science, Dave provides actionable tips for businesses looking to enhance their marketing efforts.
- The significance of Marketing: Dave emphasizes the crucial role marketing plays in business success.
- Fusion of Entrepreneurship and Marketing: Exploring the intersection where entrepreneurship meets effective marketing strategies.
- Media Literacy: Dave shares insights on understanding how media channels function and utilizing them to your advantage.
- Crafting Your Story with Technology: Leveraging modern technology to share your narrative effectively in today's digital age.
- Integrating Data Science with Publicity: Dave discusses merging data analytics with publicity efforts for enhanced marketing outcomes.
- Harnessing Data for Marketing: Insights into utilizing data analytics to drive successful marketing campaigns.
- Differentiating Between Effective and Ineffective Narratives: Understanding the elements of a compelling narrative versus a lackluster one.
- Leveraging Technology for Advertising: Exploring innovative ways to utilize technology for advertising purposes.
- Memory Marketing and Neuroscience: Dave delves into the intriguing realm of memory marketing and its ties to neuroscience.
- Dave's Marketing Approach: Insights and tips from Dave on effective marketing strategies, backed by science and technology.
As the episode draws to a close, listeners are left with a wealth of knowledge and practical advice from Dave Farrow. From understanding the intricacies of media channels to harnessing the power of data science in marketing, Dave's insights offer a roadmap for businesses seeking to elevate their marketing strategies. With a blend of science, technology, and real-world experience, Dave's approach to marketing promises to inspire and empower entrepreneurs to make a meaningful difference in their respective industries.
ABOUT OUR GUEST:
Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, he is first and foremost an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive.
Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and was the star of a CBC documentary. Most recently, Farrow won the $50,000 prize on the new hit show SuperHuman on Fox. Learn more by visiting farrowcommunications.com.
ABOUT OUR HOSTS:
Scott De Long, Ph.D., is an entrepreneur, author, educator, and Founder of Lead2Goals, a business leadership organization that provides coaching, facilitation, and training for growth-oriented organizations. Scott has recently released his first book, "I Thought I Was A Leader... A Journey to Building Trust, Leading Teams & Inspiring Change." Available at Amazon.
Vince Moiso, MBA, is the Founder and President of VIS Aspire Inc., a business management consultant group. He is also a Principal and President of Oceanside Glass & Tile. Vince is the author of the book "How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer." Also available at Amazon.
To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions or comments, or to make topic suggestions for future episodes, please contact them at [email protected].
ABOUT LEAD2GOALS:
Lead2Goals is based in Southern California and provides business leadership training and employee development through soft skills training, executive coaching, team-building, and strategic planning. To learn more, please contact Scott at [email protected] or visit lead2goals.com.
ABOUT VIS ASPIRE:
VIS Aspire is a small business consulting firm dedicated to the ...
In this episode of The CEO Podcast, hosts Scott and Vince welcome Dave Farrow, a Guinness Record holder, entrepreneur, and marketing expert. Dave shares invaluable insights into effective marketing strategies that amplify your voice and leave a lasting impact. With a focus on leveraging modern technology and data science, Dave provides actionable tips for businesses looking to enhance their marketing efforts.
- The significance of Marketing: Dave emphasizes the crucial role marketing plays in business success.
- Fusion of Entrepreneurship and Marketing: Exploring the intersection where entrepreneurship meets effective marketing strategies.
- Media Literacy: Dave shares insights on understanding how media channels function and utilizing them to your advantage.
- Crafting Your Story with Technology: Leveraging modern technology to share your narrative effectively in today's digital age.
- Integrating Data Science with Publicity: Dave discusses merging data analytics with publicity efforts for enhanced marketing outcomes.
- Harnessing Data for Marketing: Insights into utilizing data analytics to drive successful marketing campaigns.
- Differentiating Between Effective and Ineffective Narratives: Understanding the elements of a compelling narrative versus a lackluster one.
- Leveraging Technology for Advertising: Exploring innovative ways to utilize technology for advertising purposes.
- Memory Marketing and Neuroscience: Dave delves into the intriguing realm of memory marketing and its ties to neuroscience.
- Dave's Marketing Approach: Insights and tips from Dave on effective marketing strategies, backed by science and technology.
As the episode draws to a close, listeners are left with a wealth of knowledge and practical advice from Dave Farrow. From understanding the intricacies of media channels to harnessing the power of data science in marketing, Dave's insights offer a roadmap for businesses seeking to elevate their marketing strategies. With a blend of science, technology, and real-world experience, Dave's approach to marketing promises to inspire and empower entrepreneurs to make a meaningful difference in their respective industries.
ABOUT OUR GUEST:
Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, he is first and foremost an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive.
Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and was the star of a CBC documentary. Most recently, Farrow won the $50,000 prize on the new hit show SuperHuman on Fox. Learn more by visiting farrowcommunications.com.
ABOUT OUR HOSTS:
Scott De Long, Ph.D., is an entrepreneur, author, educator, and Founder of Lead2Goals, a business leadership organization that provides coaching, facilitation, and training for growth-oriented organizations. Scott has recently released his first book, "I Thought I Was A Leader... A Journey to Building Trust, Leading Teams & Inspiring Change." Available at Amazon.
Vince Moiso, MBA, is the Founder and President of VIS Aspire Inc., a business management consultant group. He is also a Principal and President of Oceanside Glass & Tile. Vince is the author of the book "How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer." Also available at Amazon.
To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions or comments, or to make topic suggestions for future episodes, please contact them at [email protected].
ABOUT LEAD2GOALS:
Lead2Goals is based in Southern California and provides business leadership training and employee development through soft skills training, executive coaching, team-building, and strategic planning. To learn more, please contact Scott at [email protected] or visit lead2goals.com.
ABOUT VIS ASPIRE:
VIS Aspire is a small business consulting firm dedicated to the ...
Previous Episode
Leadership Unplugged: Strumming Authentic Connections with Music with Special Guest, Susan Drumm
In episode 5.16, Scott and Vince welcome special guest Susan Drumm to explore her fascinating intersection of leadership, business, and music.
- Susan's diverse educational background sets the stage for a dynamic discussion on her book, The Leader's Playlist, which delves into the powerful connection between music and leadership.
- Susan shares how she utilizes music as a coaching tool to inspire and drive change within organizations, leveraging its emotive qualities to interrupt old patterns and foster productivity.
- The conversation delves into the profound impact of music on our lives, as well as how we can harness its influence to motivate ourselves and enhance our emotional well-being.
- With personal anecdotes and insights from Susan, Vince, Scott, and Ivo, this episode offers a compelling exploration of the transformative power of music in leadership and personal development.
As the episode concludes, listeners are encouraged to reflect on their own experiences with music and consider how they can leverage its potential to drive positive change in both their professional and personal lives.
By recognizing the emotive resonance of music and its ability to evoke memories and emotions, individuals can gain deeper insights into their mindset and behavior patterns.
Armed with this awareness, they can develop strategies to navigate challenges, cultivate resilience, and ultimately, lead with greater authenticity and effectiveness.
ABOUT OUR GUEST:
Susan Drumm is a CEO Advisor, Speaker, USA Today Bestselling Author and Leadership Coach focused on helping leaders and their teams develop the capacity and mindsets to lead in today’s disruptive environment. She has personally coached billionaire CEOs, high-profile political figures, prominent Fortune 100 executive teams, and incredible entrepreneurs who set out to disrupt the marketplace. Susan has graduate degrees from Harvard Law School, Carnegie Mellon University and the London Academy of Music and Dramatic Art. Susan obtained the highest level of coaching certification as Master Certified Coach (MCC) through the International Coaching Federation.
She is the two-time #1 bestselling author of The Leader’s Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life. In the book, Susan unveils a groundbreaking process that outlines how our childhood wounds show up in our ability to lead others and how music can heal those wounds. Learn more by visiting meritageleadership.com.
ABOUT OUR HOSTS:
Scott De Long, Ph.D., is an entrepreneur, author, educator, and Founder of Lead2Goals, a business leadership organization that provides coaching, facilitation, and training for growth-oriented organizations. Scott has recently released his first book, "I Thought I Was A Leader... A Journey to Building Trust, Leading Teams & Inspiring Change." Available at Amazon.
Vince Moiso, MBA, is the Founder and President of VIS Aspire Inc., a business management consultant group. He is also a Principal and President of Oceanside Glass & Tile. Vince is the author of the book "How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer." Also available at Amazon.
To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions or comments, or to make topic suggestions for future episodes, please contact them at [email protected].
ABOUT LEAD2GOALS:
Lead2Goals is based in Southern California and provides business leadership training and employee development through soft skills training, executive coaching, team-building, and strategic planning. To learn more, please contact Scott at [email protected] or visit lead2goals.com.
ABOUT VIS ASPIRE:
VIS Aspire is a small business consulting firm dedicated to the flooring industry. Their mission is to transform your business and exceed expectations through mindful preparation and meaningful action. To learn more, please contact Vince at [email protected] or visit visaspireinc.com.
Next Episode
Unpacking AI: Business Benefits, Concerns, and Beyond
In the latest episode, hosts Scott and Vince dive into the fascinating world of artificial intelligence (AI). The episode explores the profound impact AI has had on our lives and the myriad of opportunities and concerns it presents. As Scott and Vince unpack the complexities of AI, they offer valuable insights and advice for both businesses and entrepreneurs looking to navigate the evolving landscape of AI technology.
Key Discussion Points:
- AI's Enduring Presence: Delving into the ever-growing presence of AI in our lives, the hosts explore how this transformative technology is reshaping businesses worldwide.
- Impact on Data: The conversation extends to the significant impact AI has on data management and utilization, highlighting its role in driving informed decision-making processes.
- Leveraging AI for Business Success: The hosts discuss strategies for companies to leverage AI effectively to gain a competitive edge and drive innovation across various industries.
- Entrepreneurial Perspective: Offering valuable insights for entrepreneurs, the discussion addresses the implications of AI adoption for business owners and explores opportunities for integrating AI into entrepreneurial ventures.
- AI and Creativity: Exploring the intersection of AI and creativity, the hosts analyze how AI automation can complement manual input to enhance creative outputs.
- Recognizing Limitations: While celebrating AI's capabilities, the hosts also acknowledge its current limitations and caution against blind reliance on AI for all tasks.
- Future Outlook: Looking ahead, the conversation delves into the future implications of AI, touching upon political, regulatory, and societal considerations.
As the episode draws to a close, Scott and Vince leave listeners with some reflection on the importance of informed decision-making in the age of AI. With valuable insights shared and thought-provoking questions raised, "Unpacking AI" offers a compelling exploration of the transformative power of artificial intelligence and its implications for businesses and society at large.
ABOUT OUR HOSTS:
Scott De Long, Ph.D., is an entrepreneur, author, educator, and the Founder of Lead2Goals, a business leadership organization that provides coaching, facilitation, and training for growth-oriented organizations. Scott has recently released his first book, "I Thought I Was A Leader... A Journey to Building Trust, Leading Teams & Inspiring Change." Available at Amazon.
Vince Moiso, MBA, is the Founder and President of VIS Aspire Inc., a business management consultant group. He is also a Principal and President of Oceanside Glass & Tile. Vince is the author of the book "How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer." Also available at Amazon.
To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions or comments, or to make topic suggestions for future episodes, please contact them at [email protected].
ABOUT LEAD2GOALS:
Lead2Goals is based in Southern California and provides business leadership training and employee development through soft skills training, executive coaching, team-building, and strategic planning. To learn more, please contact Scott at [email protected] or visit lead2goals.com.
ABOUT VIS ASPIRE:
VIS Aspire is a small business consulting firm dedicated to the flooring industry. Their mission is to transform your business and exceed expectations through mindful preparation and meaningful action. To learn more, please contact Vince at [email protected] or visit visaspireinc.com.
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