What Is a Career in Digital Marketing Like? In Conversation with a Digital Marketing Manager

On the show today we meet Grace! Grace works as a Digital Marketing Manager in the asset management/investment management industry in the UK.
Grace kindly shares with us:
Area of expertise (4:22)

• Common misconceptions of the digital marketing manager role
• An insight into the structure of a digital marketing team and how it fits into the broader marketing team
• An overview of the asset management/investment management industry
• The purpose of the digital marketing manager role
• What a digital marketing manager does on an average day
• Specialist tools:
  • WordPress web content management system (CMS)
  • Adobe Analytics
  • Salesforce
  • Salesforce Marketing Cloud
• Most enjoyable parts of the role
• Challenging parts of the role
• Proudest moments in the role

Career journey (54:36)

• How Grace became a digital marketing manager from aspiring TV chef and speech & language therapist
• Highs of the career journey
• Challenges of the career journey
• Proudest moments of the career journey
• Importance of role models and mentors

Advice (01:33:40)

• Helpful education, training and skills for aspiring digital marketing professionals
• The future of the digital marketing profession
• Advice and resources for people who are keen to find out more about a career in digital marketing:
  • Google Digital Garage
  • Digital Marketing Podcast
• Advice for her younger self and you!

We also talk about:

• The power of collaboration
• The importance of trusting yourself
• The value of talking to people and asking for help
• Saying yes to opportunities
• Being open to change, embracing it and reframing it as an opportunity

So if you’re curious and wondering what a digital marketing manager does or how to become a digital marketing manager or you just want to be inspired! Listen, watch and enjoy!
→ Show notes

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