What Is a Career in Advertising Client Services Like? In Conversation with a Client Services Director

On the show today we meet Merope! Merope works as a Client Services Director in the advertising industry in the UK.
Merope kindly shares with us:
Area of expertise (02:51)

• Common misconceptions of the client services director role
• Insights into an advertising agency – typical workflow, departments & the myriad of roles
• An overview of the advertising industry
• The purpose of the client services director role
• What a client services director does on an average day
• Most enjoyable parts of the role
• Challenging parts of the role
• Proudest moments in the role

Career journey (37:03)

• How Merope became a client services director without a career plan
• Highs of the career journey
• Challenges of the career journey
• Proudest moments of the career journey
• Importance of role models and mentors

Advice (01:14:20)

• Helpful education, training and skills for aspiring client services directors and advertising professionals
• The future of the advertising profession
• Advice and resources for people who are keen to find out more about a career in advertising:
  • Institute of Practitioners in Advertising (IPA)
• Advice for her younger self and you!

We also talk about:

• Following your instincts and trying different things until you find the thing you love
• Managing your personal brand at work
• Navigating salary increases and mentors
• The value of continuous learning
• The importance of culture and being able to bring your whole self to work
• Diversity, equity and inclusion (DEI) within the industry
• Presenting and public speaking – skills that can be nurtured and developed

So if you’re curious and wondering what a client services director does or how to become a client services director, or if you just want to be inspired ~ listen, watch and enjoy!
→ Show notes

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