Customer Engagement

06/04/20 • 22 min

Your customer engagement and experience strategy is a strategy that allows you to stay competitive in today's market when new competitors and products are emerging daily. In this episode, we talk about the importance of customer engagement and building a strategy that will help you whether you are just starting your business or leading a team.

Things to think about:

How can you solidify your competitive advantage and stay
stronger, remain or become a leader in your market, and expand your brand
Defining who your customer is both in demographics and psychographics.
Building an experience from marketing to sales that will leave the customer WOWed, empowered, and coming back for more.

Customers are the center of our businesses - without them, we wouldn't exist. A huge part of this is your customer engagement strategy.

Want to improve your customer engagement, sales, and marketing strategy? Our mentorship program will build an effective strategy that leaves you, your team, and your customers feeling empowered!

Support the show

Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at [email protected].

Things to think about:

How can you solidify your competitive advantage and stay
stronger, remain or become a leader in your market, and expand your brand
Defining who your customer is both in demographics and psychographics.
Building an experience from marketing to sales that will leave the customer WOWed, empowered, and coming back for more.

Customers are the center of our businesses - without them, we wouldn't exist. A huge part of this is your customer engagement strategy.

Want to improve your customer engagement, sales, and marketing strategy? Our mentorship program will build an effective strategy that leaves you, your team, and your customers feeling empowered!

Support the show

Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at [email protected].

Previous Episode

Cannabis Consumer Insights amid Uncertainty from MJ Freeway - Part 2

Listen to Part 2 of the Consumer Trends Podcast!

Support the show

Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at [email protected].

Next Episode

Do you have an Equity Plan?

In this episode, we talk with Windy Borman, about her work as an award-winning documentarian and we uncover what she discovered in her film Women of Weed. We talk about some pretty deep subjects that are pertinent today. We talk about

harassment, bias, bullying
equity, parity, and equality
How this can impact a business

THE FILM
Women are changing the face of today’s fastest-growing industry - cannabis. Join filmmaker Windy Borman as she discovers how they’re also changing the world in “Mary Janes: The Women of Weed.”

The film features a powerful interview from Grammy®-award-winning singer/songwriter Melissa Etheridge.

“Mary Janes” has garnered “Best Documentary” and “Visionary” awards on the festival circuit and been featured in The Associated Press, The New York Times, The Washington Post, The Huffington Post, Forbes, NBC, and ABC.

THE MOVEMENT
The first new industry to emerge in the 21st century is led by women. According to a 2015 Marijuana Business Daily study, women hold 36% of leadership positions across the marijuana industry. The national average is 23%. This means marijuana has the highest amount of gender parity in any industry in
the United States. In fact, Newsweek predicts that marijuana could be the first billion-dollar industry not dominated by men.

The people of North America have spoken. Oklahoma began the 30th state to legalize cannabis in the United States, and legal sales start in October 2018 throughout Canada. Clearly, we’re at a tipping point and “The Women of Weed” could make marijuana legal nationwide, reform the criminal justice system,
empower disenfranchised communities, and give life-saving medicine to children and veterans, all while building gender equality into a billion-dollar industry. We call this the Puffragette® Movement.
Question: What do you get when you combine gender parity, social justice, environmental sustainability and cannabis? Answer: A Puffragette® [pronounced puff-ruh-jet].

https://maryjanesfilm.com/

Support the show

Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at [email protected].