The Cannabis Business Coach Podcast Episode 54: Erika Tingey, Backbone IQ

The Cannabis Business Coach Michael Zaytsev interviews and coaches Erika Tingey, Head of Product at Backbone IQ, a Cannabis technology company offering Cannabis supply chain management, compliance, and financial management software solutions for Cannabis manufacturers and other Cannabis operators.

In this episode, we discuss:

• going from a mainstream corporate career to a Cannabis career
• the importance of an "I can learn anything mentality" when working in the constantly evolving Cannabis industry
• why relationships mean so much in the Cannabis business
• applying design thinking to solve Cannabis problems
• meeting and exceeding customer expectations
• and more!

Recorded on 9/22/2021

Additional Resources:

IDEO: Design Thinking

The Cannabis Business Book

The Cannabis Business Book (en Español)

LIM College Business of Cannabis Degree Programs

Let's Get High Together!

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