Using Our Voice & Creating What We Love | Ep. #17 with SuperManny

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10/08/20 • 65 min

The Candid Creative

On this episode of the Candid Creative podcast, Antonio interviews SuperManny, a videographer and content creator.

Manny got is start on YouTube putting together compilations of sports highlights, which was also his first experience with video editing software.
- He watched a lot of videocopilot.net tutorials
- He started out using After Effects, but now he uses Premier or Final Cut
When he started publishing his own content, he focused on motivational content, usually just talking about something he had recently read or experienced.
- He found that this content was valuable to his users and he was fairly consistent with it
Manny really enjoys lifting other creators up, encouraging them to get their message out there even if they aren’t confident at first.
- Most users just want to see genuine lifestyle content, not highly-produced scripted shows
- He wants to start putting more behind-the-scenes content out there because it resonates with a lot of people
There have been many impacts on his content creation process.
- Manny grew up in the U.S. but also lived in Puerto Rico and the Dominican Republic for a good period of time.
- His multi-cultural experiences have opened his eyes to the type of content that people need and he hopes to encourage specifically users and creators of Latin origin to break the barriers that have been embedded in them and use their ingenuity.
Manny has also realized that he wants to publish Spanish content, and this conversation is a reminder that he really needs to just do it.
- The Spanish audience could benefit from more straightforward motivational content rather than just entertainment or humor.
He recognizes the importance of speaking out about injustices and other current events.
- While everyone may not have the same opinions, it is important to speak the truth and be united against the wrongs that come about.
Manny provides 3 pieces of advice for people starting out as creatives:
- Do it for yourself or what you believe in
- Do it with what you have
- Focus on the community; get to know people

Follow SuperManny:

IG: https://www.instagram.com/supermanny54/?hl=en

Twitter: https://twitter.com/supermanny54?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Twitch: https://m.twitch.tv/supermanny54

YouTube: https://www.youtube.com/channel/UCdBMCEk8PF4rpRmxF-Jhwpg

Follow Antonio on IG: @candidwithantonioCandid Creative on IG: @candidcreativela

On this episode of the Candid Creative podcast, Antonio interviews SuperManny, a videographer and content creator.

Manny got is start on YouTube putting together compilations of sports highlights, which was also his first experience with video editing software.
- He watched a lot of videocopilot.net tutorials
- He started out using After Effects, but now he uses Premier or Final Cut
When he started publishing his own content, he focused on motivational content, usually just talking about something he had recently read or experienced.
- He found that this content was valuable to his users and he was fairly consistent with it
Manny really enjoys lifting other creators up, encouraging them to get their message out there even if they aren’t confident at first.
- Most users just want to see genuine lifestyle content, not highly-produced scripted shows
- He wants to start putting more behind-the-scenes content out there because it resonates with a lot of people
There have been many impacts on his content creation process.
- Manny grew up in the U.S. but also lived in Puerto Rico and the Dominican Republic for a good period of time.
- His multi-cultural experiences have opened his eyes to the type of content that people need and he hopes to encourage specifically users and creators of Latin origin to break the barriers that have been embedded in them and use their ingenuity.
Manny has also realized that he wants to publish Spanish content, and this conversation is a reminder that he really needs to just do it.
- The Spanish audience could benefit from more straightforward motivational content rather than just entertainment or humor.
He recognizes the importance of speaking out about injustices and other current events.
- While everyone may not have the same opinions, it is important to speak the truth and be united against the wrongs that come about.
Manny provides 3 pieces of advice for people starting out as creatives:
- Do it for yourself or what you believe in
- Do it with what you have
- Focus on the community; get to know people

Follow SuperManny:

IG: https://www.instagram.com/supermanny54/?hl=en

Twitter: https://twitter.com/supermanny54?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Twitch: https://m.twitch.tv/supermanny54

YouTube: https://www.youtube.com/channel/UCdBMCEk8PF4rpRmxF-Jhwpg

Follow Antonio on IG: @candidwithantonioCandid Creative on IG: @candidcreativela

Previous Episode

YouTube & Having Personality | Ep. 16 with Ethan

On the sixteenth episode of Candid Creative, Antonio continues the conversation with Ethan about growing your content channels, increasing watchtime, and the value of storytelling.

It’s hard to promote your own content when it’s not very good.
SEO is not enough — you have to promote your content.
Once you get the 100 subscribers, you need to focus on making your content super high-quality.
Craft stories so that people will watch your videos to the end.
Once you have an audience, it’s easier for people to come back for a connection with you.
Hopefully, the work you do on YouTube can feed back into your Instagram.
The thing that matters is watch time.
You have to have a story that hooks people into it.
The story is:
- Context
- Conflict
- Resolution
You know when you hear a good storyteller.
It’s not the same as performance arts, but a lot of the same principles translate.
Engagement is king.
You need to use emotion to draw people to your personality.
Write down your personality traits: figure out who you are.
It’s not easy to have personality and tell stories, but that’s how you succeed.

Find Ethan at his socials:

YouTube: https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g

Ethan says to follow his other socials from his YouTube

Follow Antonio on IG: @imantonioruiz.
Subscribe to The Candid Creative on YouTube
https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A

Next Episode

Starting with Facebook Ads | Ep. #18 with Sarah Jane

On this episode of the Candid Creative podcast, Antonio talks with Sarah-Jane Gwira, an expert on Facebook ads and making them work for businesses big and small. Sarah-Jane started out working for an agency creating organic content, but she found that there was a gap in the market for smaller businesses who could not afford to spend agency prices to promote their businesses. She started experimenting with Facebook ads and found so much success that she left the agency to start her own company with this focus.

Sarah-Jane has found that Facebook ads are beneficial and effective for building brand awareness and generating leads. She also points out that there is an aversion in the creative community to these types of promotions because creatives assume that they are expected to grow their audiences organically. This is not the case, however, and even the gurus will tell you that Facebook ads are essential for expanding your audience and increasing your conversions. Even if you don’t have your own business, but you offer a product or service, Sarah-Jane says that you should start seeing yourself as a business and put in the effort to promote yourself like one.

When you are just starting out using Facebook ads, Sarah-Jane recommends that you check out her course, join some Facebook ad marketer groups, and make sure you review the Facebook blueprint.
She goes on to explain that her main 3 areas of focus when creating a new campaign are:

Testing the audience by creating personas
Testing the offer that interests people most
Optimizing your creative and copy. A good ad will interrupt your audience’s news feed and capture their attention, so it is about more than just getting your name out there.

Follow Sarah Jane
@sarahjanegwira

Also, visit for more information https://squishsocial.com/connect/

Follow Antonio on IG: @candidwithantonioCandid Creative on IG: @candidcreativela
Subscribe to our YouTube Channel https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A

The Candid Creative - Using Our Voice & Creating What We Love | Ep. #17 with SuperManny

Transcript

Unknown Speaker00:00:02.000

Welcome to the candid creative show made for creators, creatives and entrepreneurs. Whether you're starting out, rowing or establish, this is the show for you.

Unknown Speaker00:00:17.000

Hello, and welcome to another episode of the candid creative. My name is Antonio. And as always, I am your host. Today is a very fun and special episode. I am joined with Supermanny. And we talked everything from social medi