TikTok: Content & Growth with Chris Davis | Ep. #3

07/15/20 • 39 min

On this episode of The Candid Creative, our host Antonio Ruiz talks with Chris Davis, an internet marketer who helps people grow their influence on social media and make an impact. Antonio and Chris discuss the hottest social media platform in 2020: TikTok. With over 800 million active users, TikTok has the highest organic social media engagement rate. What makes this platform so special? How can you take advantage of it and what sort of content is suitable? Find out in this episode!

Chris begins by explaining that just because you see one type of content (dance videos) doesn’t mean you have to post that sort of content. There is a lot of other great things on TikTok and you can contribute to that!

Antonio asks Chris to explain how he got so many followers on TikTok to get where he is today. Chris talks about how he experiments to find out what sort of content attracts followers and the need to do something better than or different from everyone else. He also mentions the need to post in your own voice and do more than just voiceover videos. Followers want to know what you sound like and your own voice helps create your personal brand!

You’ll also hear Chris’ perspective on a recipe for success for Tiktok and advice for those just starting. He advises listeners to post every single day, focus on your strengths, teach people things they want to know, consume enough content, get a TikTok Pro account, and not to worry too much about hashtags.
Correction: At the time of recording Chris Davis had around 12k on TikTok. At the moment he is over 50k followers on TikTok.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz

Follow Chris on Instagram, TikTok, and Twitter: @chrisdaviswork

Chris’ agency website: https://revcarto.com/

Follow Chris on Instagram, TikTok, and Twitter: @chrisdaviswork

Chris’ agency website: https://revcarto.com/

Previous Episode

Design & Storytelling with Eric | Ep. #2

On the second episode of The Candid Creative, our host Antonio Ruiz talks with Eric about the power of storytelling on social media. Eric explains his history with design and making content decisions in the digital space.

After graduating from school with a degree in graphic design, Eric entered the corporate world. Unwittingly, Eric became a salesperson within his company, but he hated it. Wanting to shift gears, Eric founded Genmonster with the vision to help people succeed in their careers. Eric lays out his thought processes for developing and organizing content from brainstorm to publishing.

Antonio and Eric also discuss the benefits of storytelling, the reward of risk-taking, and the joy of creation. Eric shares how it took him a long time to figure it out, but he felt like he somewhat owed it to the people who believed in him up to this point. Figure out what your skills are—while borrowing from others—and keep building. Eric wishes that someone had told him to just do it. Whatever it is you’re after—just go after it. Take the advice in stride. Do what’s best for you.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz |

Follow Eric on IG: https://www.instagram.com/genmonster365 |

Visit the show's website with a blog at https://www.thecandidcreative.com

Next Episode

Delving into Hashtags with Rapha | Ep. #5

On the fifth episode of Candid Creative, Antonio speaks with friend Rapha about the power of hashtags. Rapha’s big interest is in hashtags and hashtag research. He has been primarily focused on the relationship between hashtags, data, and growth. From branding and marketing to traffic and SEO, Rapha knows the insides and outs of how to make hashtags work for you.

He broke through on Instagram as a “hashtag hacker” for sharing all of his secrets about SEO optimization and analyzing hashtag data. Starting with keywords, Rapha focused on the size of hashtags. Then he moved to people focusing on real estate posters and found that they do not behave the same way that content creators do. One example of this is that mortgage and real estate don’t comment on their posts, when the wineries would. A mentor told them that “normal people” don’t use the platform in the same way that workers do. This was a breakthrough.

Rapha and Antonio briefly dive into how the Instagram algorithm affects the exposure of posts, whether from humans or bots. What’s important for people to remember is that hashtags are only a tool: they cannot see the future. This has caused Rapha to greatly reduce the amount of time he’s spent analyzing hashtags. Rapha realizes that there are other metrics of far greater significance. Like, for example, are you creating good content? Do you understand your audience? Do you understand your why? Do you know the value of your content? These things are going to drive more success than trying to “hack” the hashtags. In many cases, even the developers don’t really know how the algorithms work.

Finally, Antonio and Rapha discuss some of the pitfalls of hashtags. The big one is this: less is more. If you have too many, they just get buried. The best thing to do is to move away from relying on hashtags and the algorithm and focus more on doing things to increase your own engagement. Spend time on the platform liking, sharing, commenting, posting good content—this is going to drive engagement more.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz |

Follow Rapha on IG https://www.instagram.com/iraphacarpio |and for content in Spanish @_rafacarpioBecome a Patron to this podcast and Antonio's content on Instagram
https://www.patreon.com/imantonioruiz

The Candid Creative - TikTok: Content & Growth with Chris Davis | Ep. #3

Transcript

Unknown Speaker00:00:02.000

Welcome to the candid creative show made for creators, creatives and entrepreneurs. Whether you're starting out, rowing or establish, this is the show for you.

Unknown Speaker00:00:17.000

Hello, and welcome to the third episode of The canta creative. Thank you so much for joining me. In this episode, we are discussing Tech Talk, the hottest social media platform in 2020 to 15 second videos are taking over our