Getting Started on Social Media | Ep. #1

In the pilot episode of The Candid Creative, our host Antonio Ruiz introduces himself, the brand, and his vision for the podcast. After an experience owning a now-defunct fashion brand, Antonio has decided to focus his professional attention on branding and mindset. The goals of the podcast are to share experiences and insights into how to start, grow, and maintain a digital presence for your brand. Today’s topic is getting started on social media.

First of all, Antonio talks about the “why.” Why will you be creating your content? Without a purpose, you will not grow your brand. Growing your following is not a purpose; it is a goal. Vanity metrics are deceptive. The more specific you are, the better.

Second is the “who.” Who exactly is your target audience? Who do you want to consume your content, and for what reason?

Lastly is the “what.” This includes medium, delivery, and format. What kind of content do you want to create, exactly? This could include, music, writing, photography, video, and so on. But think carefully about your what. Starting out, you should focus on your strengths and grow from there. Bring new things to the table. Remember, however, that there is no step-by-step guide for how to be successful on social media: chance is a huge part of it. Don’t create content for its own sake. Figure out what you want to do, and what your audience wants to see, hear, participate in.

Try to find your own style. Create content that you’re an authority on. And above all, be you. Your audience will be more receptive to know who you are and relate to you.

No matter where you choose to publish your content, consider what you actually want to create. Choose the platform that is going to best serve your content. Ultimately, it’s about creating content that engages, inspires, and encourages. There is no limit to this. It’s all about what you want to do. Be sure you’re happy with the content, above all.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz | Visit the show's website at https://www.thecandidcreative.com