Getting Started on Social Media | Ep. #1
07/15/20 • 11 min
1 Listener
In the pilot episode of The Candid Creative, our host Antonio Ruiz introduces himself, the brand, and his vision for the podcast. After an experience owning a now-defunct fashion brand, Antonio has decided to focus his professional attention on branding and mindset. The goals of the podcast are to share experiences and insights into how to start, grow, and maintain a digital presence for your brand. Today’s topic is getting started on social media.
First of all, Antonio talks about the “why.” Why will you be creating your content? Without a purpose, you will not grow your brand. Growing your following is not a purpose; it is a goal. Vanity metrics are deceptive. The more specific you are, the better.
Second is the “who.” Who exactly is your target audience? Who do you want to consume your content, and for what reason?
Lastly is the “what.” This includes medium, delivery, and format. What kind of content do you want to create, exactly? This could include, music, writing, photography, video, and so on. But think carefully about your what. Starting out, you should focus on your strengths and grow from there. Bring new things to the table. Remember, however, that there is no step-by-step guide for how to be successful on social media: chance is a huge part of it. Don’t create content for its own sake. Figure out what you want to do, and what your audience wants to see, hear, participate in.
Try to find your own style. Create content that you’re an authority on. And above all, be you. Your audience will be more receptive to know who you are and relate to you.
No matter where you choose to publish your content, consider what you actually want to create. Choose the platform that is going to best serve your content. Ultimately, it’s about creating content that engages, inspires, and encourages. There is no limit to this. It’s all about what you want to do. Be sure you’re happy with the content, above all.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz | Visit the show's website at https://www.thecandidcreative.com
In the pilot episode of The Candid Creative, our host Antonio Ruiz introduces himself, the brand, and his vision for the podcast. After an experience owning a now-defunct fashion brand, Antonio has decided to focus his professional attention on branding and mindset. The goals of the podcast are to share experiences and insights into how to start, grow, and maintain a digital presence for your brand. Today’s topic is getting started on social media.
First of all, Antonio talks about the “why.” Why will you be creating your content? Without a purpose, you will not grow your brand. Growing your following is not a purpose; it is a goal. Vanity metrics are deceptive. The more specific you are, the better.
Second is the “who.” Who exactly is your target audience? Who do you want to consume your content, and for what reason?
Lastly is the “what.” This includes medium, delivery, and format. What kind of content do you want to create, exactly? This could include, music, writing, photography, video, and so on. But think carefully about your what. Starting out, you should focus on your strengths and grow from there. Bring new things to the table. Remember, however, that there is no step-by-step guide for how to be successful on social media: chance is a huge part of it. Don’t create content for its own sake. Figure out what you want to do, and what your audience wants to see, hear, participate in.
Try to find your own style. Create content that you’re an authority on. And above all, be you. Your audience will be more receptive to know who you are and relate to you.
No matter where you choose to publish your content, consider what you actually want to create. Choose the platform that is going to best serve your content. Ultimately, it’s about creating content that engages, inspires, and encourages. There is no limit to this. It’s all about what you want to do. Be sure you’re happy with the content, above all.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz | Visit the show's website at https://www.thecandidcreative.com
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The Candid Creative is a podcast that brings you unique stories and experiences from thought leaders within their field.
Weekly episodes released every Thursday bring new topics ranging from personal branding, creativity, social media, marketing, and much more.
Make sure to subscribe and visit our website thecandidcreative.com for more details.
You can also follow me on Instagram as @imantonioruiz for updates and more content.
Next Episode
Design & Storytelling with Eric | Ep. #2
On the second episode of The Candid Creative, our host Antonio Ruiz talks with Eric about the power of storytelling on social media. Eric explains his history with design and making content decisions in the digital space.
After graduating from school with a degree in graphic design, Eric entered the corporate world. Unwittingly, Eric became a salesperson within his company, but he hated it. Wanting to shift gears, Eric founded Genmonster with the vision to help people succeed in their careers. Eric lays out his thought processes for developing and organizing content from brainstorm to publishing.
Antonio and Eric also discuss the benefits of storytelling, the reward of risk-taking, and the joy of creation. Eric shares how it took him a long time to figure it out, but he felt like he somewhat owed it to the people who believed in him up to this point. Figure out what your skills are—while borrowing from others—and keep building. Eric wishes that someone had told him to just do it. Whatever it is you’re after—just go after it. Take the advice in stride. Do what’s best for you.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz |
Follow Eric on IG: https://www.instagram.com/genmonster365 |
Visit the show's website with a blog at https://www.thecandidcreative.com
The Candid Creative - Getting Started on Social Media | Ep. #1
Transcript
Welcome to the candid creative show made for creators, creatives and entrepreneurs. Whether you're starting out, rowing or establish, this is the show for you. Hello, and welcome to the pilot episode for my podcast mechanic creative. My name is Antonio Ruiz Santiago, and I'll be your host. For those who don't know me. I was born and raised in Puerto Rico, and I've been living in Los Angeles for the last five and a half years. I'm someone wh
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