THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert

The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams.
We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway?
Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with, and where there is always room.
We are the ones we’ve been waiting for.

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Top 10 THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing Episodes

Goodpods has curated a list of the 10 best THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing episode by adding your comments to the episode page.

E10: Owning Your Expertise with VIP Days with Jordan Gill

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

04/20/22 • 43 min

Jordan Gill is the founder of the Done in a Day Program, which helps burnt-out service providers replace their monthly retainers with VIP Days, a four-figure offering that leads your clients through a three to five-phase transformation in one day. VIP Days have built-in boundaries!

I went through her program last year to launch my Brand Messaging for LinkedIn VIP Day, making me one of the hundreds of students who have gathered in her incredible community to learn how to create and sell our first VIP Day. And life is good.

“Everything I create is going to ultimately come down to bringing more presence into people's lives.” - Jordan Gill

We discussed:

[03:26] How Jordan became the go-to thought leader on VIP Days
[09:00] Cultivating values, culture, and community as a leader
[14:16] Preventing the hamster wheel of burnout with VIP Days
[20:21] How to own your expertise and confidently offer VIP Days
[25:07] Building referral partner programs that sell your offer for you
[30:49] The most unique VIP Days Jordan has seen after 300+ students
[37:24] Jordan’s vision of a world where we can all be more present

Resources from this podcast episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Take Jordan’s Quiz and find out which type of virtual VIP Day you should create.

Download the free roadmap to learn the 9 steps to VIP Day domination

Apply for Done in a Day to join the VIP Day Revolution

Connect with Jordan:
Visit the website and learn all about VIP Days

Follow her on Instagram: @systemssavedme

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms

E15: How to Leverage your Personal Brand and Linkedin at Work with Cher Jones

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

06/29/22 • 35 min

Our personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work.
Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence.
“I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about ... actually owning that [expertise].” - Cher Jones

We discussed:
[02:20] What Cher grew through to become the guide she is today
[10:15] How employees' personal brands build workplace culture and belonging
[14:30] Handling mindset blocks about personal branding and visibility
[17:51] Breaking cultural norms to build standout personal brands as women of color
[22:26] How Cher produces her epic LinkedIn lives
[27:23] How to practice going Live on LinkedIn
[31:05] Cher’s vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Connect with Cher Jones:
Website: trainwithsociallyactive.com
LinkedIn: Cher Jones
Instagram: @itscherjones
Twitter: @itscherjones

E7: Becoming a Confident Public Speaker with Jessica De Anda

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

03/09/22 • 30 min

As the only Latina in a microbiology department dominated by white men, Jessica De Anda struggled to find empathetic staff that could meet her needs. This experience inspired Jessica to dedicate her career to uplifting students of color in higher education. She shares her lived experience to help students harness their culture and pursue their aspirations.
Jessica is passionate about building a pipeline of underrepresented students, and works as a career advisor and program manager at the Haas School of Business at UC Berkeley.
There's an aspect of belonging that comes from sharing your story. It makes others feel seen, heard, and like they belong in the room (because they do.)
We discussed:
[02:53] Why Jessica’s parents changed her name when she was a baby
[06:44] Sharing your lived experience with courage and vulnerability
[12:40] Finding mentors that can guide you through your journey
[16:39] Making value-aligned decisions as visibility opportunities appear
[19:36] How we can foster belonging and build relationships
[24:16] Becoming a confident public speaker
[27:26] Jessica’s big vision for our world's future
Resources from this episode:

Connect with Jessica De Anda:
LinkedIn: Jessica De Anda
Demystify LinkedIn with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission.
Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day

E14: Four Questions to Build your Thought Leadership Brand

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

06/15/22 • 21 min

After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership.
“Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.”
I’m dedicating this solo episode to those key points because if you ask yourself these same questions, you’ll be well on your way to building your own thought leadership brand.
“I want to know about what lived experiences you endured and dreamed through and worked your way out of, because you now have a roadmap to share with other people. And the funny thing that you’ll notice as you start sharing your personal brand story, is that it’s about you but it’s bigger than you. It contains the pieces that motivate other people to join you on behalf of your shared vision.”

In this episode:
[02:10] What is thought leadership and why does it matter?
[05:00] Sharing your origin story (or what you’ve grown through)
[10:15] Uncovering your unique, transformative framework
[12:31] A vision directs your thought leadership
[16:10] Nurturing a community instead of an audience

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Podcast Episode 6: Reframing Thought Leadership as ‘Lived Leadership’

E40: Measure the Magic: Tracking Resonance Instead of Reach

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

07/05/23 • 20 min

Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes.
None of that is actually necessary (and it may not even be helpful to your goals.)
This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing.To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:
I am joining forces with Jess Campbell (email marketing queen for nonprofits and social impact consultants) for a FREE live workshop about “Growing your Email List from LinkedIn” - snag your spot here.
Want deeper clarity in your thought leadership messaging? Check out the first chapter of the Thought Leadership Clarity Course for free!
Catch up on Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz to better understand the Champagne Client concept.
Get my High Five File Notion template here.In this episode:
[05:10] How do you know if your content resonates?
[07:31] The role of storytelling
[10:05] Building and tracking resonance on LinkedIn
[15:32] Building and tracking resonance through email
[19:00] Why quantity isn't the true goal

E26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin Lam

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

11/30/22 • 39 min

Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth.
Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses.
“I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets shot.” I was taught “the loudest bamboo gets cut” and “the tallest nail gets hammered down ... so, the Visibility Mindset is really understanding: ‘Yes, we get you. We get that this is hard. We know that this isn't just you. And you're not alone.’”
We discussed:

[01:46] The story of how their collaboration emerged

[06:23] Tips to create deep connections through (virtual) coffee chats

[10:09] The Visibility Mindset and the unique challenges that AAPI face

[17:37] Leveraging allies, asking for help, and being vulnerable

[25:39] Advice for younger Bernice and Jessalin

[30:23] The process of birthing a book out into the world

[34:17] Jessalin and Bernice’s big dreamy vision for the future

To read a full transcript, visit: LUMOS MARKETINGResources from this episode
Find out more about Bernice and Jessalin’s nonprofit Asians in Advertising and all its fantastic work at asiansinadvertising.com
Get your copy of The Visibility Mindset here.
Practicing Inclusion on Purpose with Ruchika Tulshyan - Episode 17 of the Campfire Circle - Listen or read here.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Connect with Bernice Chao:
Website: bernicechao.com
LinkedIn: Bernice Chao
Connect with Jesslin Lam:
Website: joyofjessalin.com
LinkedIn: Jessalin Lam

E38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

05/31/23 • 19 min

I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible.
So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow!
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community.
In this episode:
[05:40] Why I believe Linkedin is the best place to build your brand and business
[06:23] Getting clarity on your niche, message, and mission to establish an influential presence on LinkedIn
[11:10] Producing captivating content that leaves a lasting impression
[13:50] Questions you can ask yourself to ensure your content is clear and impactful
[15:40] Ideas to cultivate an engaged community on Linkedin – your own Campfire Circle
[17:40] The power of consistency if you want to be lazy on Linkedin

E67: What I Learned at the Communications Network Annual Conference

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

10/23/24 • 15 min

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*
I just got back from the Communications Network Conference in Kansas City!
I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn.
We discussed:
[01:54] Tips for showing up confidently with your messaging
[04:40] Storytelling as a defensive strategy
[07:05] Tying back stories to what’s actually important
[09:46] Create a thoughtful digital footprint on LinkedIn
[11:58] Post-election communication strategies
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Check out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024
Session Speaker Information:

Jonah Berger
Center for Public Interest Communications and the Council on Foundations
Kate Tellers at The Moth
Sree Sreenivasan, CEO of Digimentors
Democracy Fund

Next year’s conference is in Denver, Oct 15 - 17, 2025.

Other Campfire Circle podcast episodes I recommend:
Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategy
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content

E36: Steal my LinkedIn Poll Strategy to Spark Convos and Community

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

05/03/23 • 17 min

Do you want to turn your audience into a COMMUNITY?
When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand!
“Showing up as a thought leader means you’re attracting the type of people you want to attract. But once your content has attracted them into your world, building community is the next step.” - Tania Bhattacharyya
Resources from this episode:

Want the first chapter of the Thought Leadership Clarity Course - for free? Click here to grab your copy.
You can find the LinkedIn poll I used in my pre-launch content here.
You can find the poll about which fruit your Asian parents cut for you (IYKYK) here.
Catch up with The Campfire Circle Podcast Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch to learn what else went into making this launch possible.
The Campfire Circle Podcast Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
The Campfire Circle Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content

In this episode, we discussed:
[01:45] The 3C-Framework for building thought leadership
[04:02] Building relationships for sustainable business growth
[07:33] The power of LinkedIn polls as pre-launch content
[15:47] Creative and fun ways to use polls for community building
To read a full transcript of the episode, visit: LUMOS MARKETING

E20: Find your Niche by Serving Your Past Self with Joy Malek

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

09/07/22 • 39 min

Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met.
Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood.
Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you once were. This episode will also help you better understand yourself, create deep and lasting connections with your audience, and determine the niche that’s calling you for your own personal brand and thought leadership journey (even if you’re not an INFJ like us!)
“That may seem a little navel-gazing to some people, but I'm the person I know best. And so, you know, I've found that when I write authentically and honestly and with vulnerability to what I need to hear, that's what other people respond to.” - Joy MalekWe discussed:
[02:09] Joy’s story of becoming a guide for INFJs
[08:29] Fulfilling the unique needs of INFJs
[13:06] The scary process of niching down (and its rewards)
[23:31] Joy’s coaching framework for INFJs (that can help you too)
[28:39] Turning content creation from a chore into a healing and self-actualization process
[35:15] Joy's big dreamy vision for INFJsTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Joy Malek:
Website: joymalek.com
LinkedIn: Joy Malek
Instagram: @joymalek
Facebook: @joymalek

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How many episodes does THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing have?

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing currently has 72 episodes available.

What topics does THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing cover?

The podcast is about Marketing, Leadership, Entrepreneurship, Storytelling, Podcasts and Business.

What is the most popular episode on THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

The episode title 'E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)' is the most popular.

What is the average episode length on THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

The average episode length on THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing is 30 minutes.

How often are episodes of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing released?

Episodes of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing are typically released every 14 days.

When was the first episode of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

The first episode of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing was released on Nov 23, 2021.

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THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert

Top 10 THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing Episodes

FAQ

How many episodes does THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing have?

What topics does THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing cover?

What is the most popular episode on THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

What is the average episode length on THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

How often are episodes of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing released?

When was the first episode of THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing?

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