The Business You Really Want

Which episode should someone start with?

I recommend starting with Episode 1: "Introducing The Business You Really Want: Why This Podcast and Why Now?" This episode sets the foundation for our approach, introduces our mission, and explains why building a sustainable business is crucial. It provides context for the rest of the series and helps listeners understand how our unique perspective can benefit their entrepreneurial journey.

Which have been your favourite episodes so far?

As we're just launching the podcast, some of my favorites haven't yet been published. However, Episode 3, which focuses on goals, is the most popular episode to date. All offer in-depth insights into aligning goals, improving effectiveness, understanding accounting, optimizing resources, and developing systems - crucial elements for building a sustainable business.

Which episode are you most proud of?

Episode 7's description of systems and why they matter has taken a lot of people by surprise. I think it's a great example of our unique approach to business operations and what it means to achieve truly sustainable success.

What is your vision for your show?

Our vision is for The Business You Really Want to become the go-to resource for visionary women entrepreneurs seeking to build sustainable, fulfilling businesses aligned with their values. We aim to empower our listeners with practical strategies and actionable insights that help them navigate the challenges of entrepreneurship. Ultimately, we want to foster a community of values-driven business owners who support and inspire each other.

What is your favourite other podcast that isn't yours?

The Biz Book Broadcast with Liz Scully. Liz, like our audience, is an avid reader of business books and has a fresh way of looking at them.

How did you come up with the name for your podcast?

The name "The Business You Really Want" encapsulates our core message - context matters. Entrepreneurs can build businesses aligned with their values and goals. It speaks to our target audience of visionary women entrepreneurs who are seeking to create sustainable, fulfilling businesses. The name reflects our focus on helping listeners build businesses that support the lives they truly desire, rather than sacrificing their values to achieve other people's definitions of success.

Tell us a bit about yourself

Gwen Bortner is an Operational Strategist and Business Advisor with over 40 years of cross-industry experience. She specializes in helping visionary women entrepreneurs build sustainable, fulfilling businesses aligned with their values. Tonya Kubo is a marketing strategist and online community strategist who co-hosts the show. Together, they bring a wealth of expertise -- having worked 'under the hood' of thousands of businesses -- to help entrepreneurs create the businesses they really want.