Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises

08/06/24 • 54 min

Full Episode Page: Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises
Episode Summary:
Matt Goebel shares his entrepreneurial journey, starting with his first job in consulting and the itch to be an entrepreneur. He quit his job during the financial crisis and started his own consulting company, which eventually became Lumarc Solutions.
He then had a failed startup in the wedding planning industry before becoming a multi-unit franchisee with Massage Heights. This experience led him to create Woven, a SaaS product for franchise operations and workforce management.
Their main audience is multi-unit businesses with 20 or more locations in the service industry.
Takeways:

Could Matt make his failed startup work today? Market lessons and the importance of scale.
The decision to bootstrap Woven and the later shift to raising capital.
Balancing growth strategies with ongoing product development.
Transitioning from a founder-driven business to empowering a team.
Building Woven for multi-unit service businesses, focusing on solving complex operational challenges.

Where to Find Matt Goebel and Woven:

Chapters
04:48 The Journey from Consulting to Building Woven
13:25 Strategic Fundraising
31:23 Building Strong Relationships and Partnerships
32:57 Targeting Multi-Unit Businesses in the Service Industry
33:23 Underserved Segments in Franchising
34:56 Support and Service in Customer Retention
36:22 Challenges Faced by Small Businesses in Scaling
41:13 Building Relationships and Adding Value to Customers
45:30 Delegating and Empowering the Right People

If you're here for the Aha's! and you want to get a jumpstart - I made something for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge
➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
➕ Learn more about Nick Berry

08/06/24 • 54 min

The Business Owner's Journey - Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises

Transcript

Nick (00:00)
readers digest it for us. The Matt Goebel business ownership, entrepreneurial background.
Matt Goebel (00:08)
Yeah, for sure. So coming out of college and graduating Purdue, I got my first job as in consulting. But from a very young age, there's this itch that only an entrepreneur will understand. It's in your brain where it's just like you just are unsatisfied working for somebody for no bad reason other than just your drive, your desire, whatever that is for you.
I d

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy